Google plans to lay off 30,000 employees

According to LiveMint , Google's management is considering replacing some employees' tasks with artificial intelligence (AI) systems. Google's decision could affect 30,000 employees of advertising agencies that are cooperating with Google.

These employees are primarily responsible for designing custom advertising campaigns for large clients and recommending new advertising opportunities based on the client's product portfolio.

Google is about to carry out a new round of layoffs. (Photo: Reuters)

However, the application of artificial intelligence to Google's advertising business in many situations makes the need for these salespeople less and less.

A year ago, Google had about 8,000 employees worldwide dedicated to selling to large customers and 5,500 employees responsible for small and medium-sized customers.

These employees hope Google will officially announce its adjustment plan next month.

In addition to sales, many other jobs are expected to be replaced by artificial intelligence in the future. Based on many different criteria, OpenAI researchers pointed out the jobs that can be affected and replaced by AI in the future.

Among the jobs that will be most affected are interpreters and translators, poets, song writers, content creators, public relations professionals, writers, mathematicians, tax professionals, blockchain engineers, accountants, auditors, and journalists.

At the same time, higher-paying positions, which mainly involve jobs and tasks performed on computers, are more likely to be replaced by AI, compared to jobs that require purely manual labor or jobs that regularly require human intervention.

Meanwhile, industries that use a lot of manual labor such as catering, logging, food production, social work, etc. will be less affected and difficult to replace by AI.

In January, Google's parent company Alphabet announced it would lay off 12,000 people worldwide, or 6% of its global workforce. On April 4, hundreds of employees went on strike at Google's London offices.

Google CEO Sundar Pichai also said the company was hit hard by the recent layoffs. He stressed that the layoffs were a “difficult but necessary” decision.

“In a year like this, when the world has changed so much, it's hard to make the case for investing in so many different areas,” Pichai said.

Kong Anh (Source: The HR Digest)

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