According to LiveMint , Google's leadership is considering replacing some employees with artificial intelligence (AI) systems. Google's decision could affect 30,000 employees of advertising agencies that partner with Google.
These employees are primarily responsible for designing customized advertising campaigns for large clients and proposing new advertising opportunities based on the client's product portfolio.
Google is about to conduct another round of layoffs. (Photo: Reuters)
However, the application of artificial intelligence to Google's advertising business in many situations has led to a decreasing need for these human salespeople.
A year ago, Google had approximately 8,000 employees worldwide dedicated to selling to large clients and 5,500 employees responsible for small and medium-sized businesses.
These employees hope Google will officially announce the adjustment plan next month.
Besides sales, many other jobs are expected to be replaced by artificial intelligence in the future. Based on various criteria, OpenAI researchers have identified jobs that could be affected and replaced by AI in the future.
Some of the jobs that will be most affected include interpreters and translators, poets, lyricists, content creators, public relations professionals, writers, mathematicians, tax experts, blockchain engineers, accountants, auditors, and journalists.
At the same time, higher-paying positions, primarily those involving tasks performed on computers, are more likely to be replaced by AI than jobs requiring purely manual labor or those that regularly need human intervention.
Meanwhile, industries that rely heavily on manual labor, such as food service, logging, food production, and social work, will be less affected and less likely to be replaced by AI.
In January of this year, Google's parent company, Alphabet, announced the layoff of 12,000 people worldwide, equivalent to 6% of its global workforce. On April 4th, hundreds of employees went on strike at Google's London offices.
Google CEO Sundar Pichai also said the company was severely impacted by the recent layoffs. He emphasized that laying off employees was a "difficult but necessary" decision.
"In a year like this, when the world has changed so much, it's difficult to create opportunities for investment across so many different sectors," Pichai said.
Kong Anh (Source: The HR Digest)
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