On April 19, the Sao Khue Awards 2025 – one of the most prestigious awards in the field of information technology and communications in Vietnam – named the 9 best technology products and services in the Top 10 Sao Khue. This year, the MoMo application of MoMo Financial Technology Group continued to be honored, marking the third consecutive year it has been on this prestigious list.
Sao Khue has been organized annually by the Vietnam Software and IT Services Association (VINASA) since 2003 to recognize outstanding contributions to the national digital transformation.
In 2025, the award received more than 500 applications from technology companies across the country. After three rounds of rigorous evaluation, the final selection committee selected 198 outstanding products and services. Of these, only 9 products in areas such as fintech, public services, digital banking, education and smart devices were ranked highest.
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List of Top 10 Sao Khue 2025 |
Fintech platform changes the way Vietnamese people access money
MoMo is recognized for its ability to integrate modern technology – especially artificial intelligence (AI) and multi-layered security – into familiar financial services such as money transfer, bill payment, savings, insurance or micro-investment.
From a payment application, MoMo has developed into a digital financial ecosystem with more than 30 million users. What makes this platform stand out is its ability to simplify financial procedures and services, helping users manage money easily and proactively.
From the end of 2024, MoMo officially introduced the new brand positioning "Financial assistant with AI", demonstrating a technology-centric strategy to serve Vietnamese users.
Technologies such as AI, machine learning, and big data analytics are not only being integrated into products but are also reshaping the way users interact with financial services. Users can receive savings suggestions, unusual spending alerts, and sensible consumption advice – all based on personalized behavioral analysis.
Not only stopping at experience, AI is also applied to simplify the process in services such as Fast Loan - shortening processing time and loan approval in just a few minutes. The Spending Management feature automatically classifies transactions into groups, helping users have an overall view of personal finances.
At the same time, the customer care system also applies smart chatbots, helping to increase response speed and improve satisfaction levels.
Source: https://nhandan.vn/giai-thuong-sao-khue-2025-top-10-vinh-danh-ung-dung-cong-nghe-tai-chinh-gop-phan-thuc-day-so-hoa-quoc-gia-post873759.html
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