Solving real-life business problems with Gen Z flair, 3 female students win billion-dollar scholarships

VIBC 2025 attracted the participation of 250 teams from 11 countries including: Vietnam, USA, Canada, Singapore, Korea, Qatar, Israel.

The final round of the Vietnam Business Innovation Challenge (VBIC) 2025 took place between 10 excellent teams. These are the winning teams of 2 rounds of selecting documents and presenting online with difficult real-life business problems from the Organizing Committee.

The competition was launched in January 2025, VBIC season 2 - 2025 organized by Olympia High School in collaboration with Fulbright University Vietnam, attracted more than 250 teams, with high school students from 11 countries around the world , such as Vietnam, USA, Canada, Singapore, Korea, Qatar, Israel...

The challenge of this year's Final Round is that Vinamilk is looking for a comprehensive strategy to increase the recognition and appeal of the Green Farm product line, especially with the Gen Z customer group (15–25 years old).

Candidates are required to propose solutions including brand strategy, marketing channels, and accompanying services. In particular, the Competition requires teams to present for a maximum of 10 minutes, all members must present in English.

Team Jesko Absolute won VBIC season 2.

With the argument that "young people today care about health, love organic food, but they are not easy to believe, hard to convince, and have not felt the real connection from a brand like Greenfarm", the Jesko Absolute team won the first prize, consisting of 3 students from Hanoi : Dinh Vu Minh Tuan - Vinschool The Harmony; Do Nhat Minh - Vinschool The Harmony; Tran Kim Ngan - Foreign Language Specialized School) and proposed a 3-phase strategy.

Phase 1: Create an emotional connection with the message "Embrace Your Mental Health", aiming to encourage young people to take care of themselves, understanding that organic milk is not only good for the body but also brings relaxation and balance to the mind.

Phase 2: Deploying the first virtual farm in Vietnam, allowing users to monitor the process of raising cows, milking and processing milk in real time - a breakthrough in production transparency. Along with that is the "Cow Voting" campaign - customers vote for their favorite "cow". Every 4 boxes of Greenfarm milk will be a vote, creating a loop of consumption and interaction. Winners receive gifts, those who do not win can continue playing.

Phase 3: Strengthen the community through emotional care activities, sharing user stories, and organizing “Green Talk” sessions - a space for young people to talk about health, lifestyle, and belief in clean food.

According to the three young people, this strategy not only solves the problem of increasing sales but also creates a different Greenfarm image: both high-end and friendly, especially emotionally attached to young people - a solid foundation for building long-term loyalty.

With smart strategies and convincing answers to many questions from the judges, the Jesko Absolute team won the First Prize.

Second prize winning team of VBIC season 2

Second prize went to the contestant group: Nguyen Hoang Hai An (Olympia High School), Do Phan Truong An and Pham Nguyen Hoang Lan (Dewey School), with the idea of ​​building a mobile milk cart and automatic fresh milk vending machine, encouraging Gen Z to use personal water bottles when buying milk, which is both environmentally friendly and convenient.

The third prize of VBIC season 2 belongs to a group of 11th grade female students from Nguyen Du High School for the Gifted, Dak Lak province.

Third prize went to a group of 11th grade female students from Nguyen Du High School for the Gifted, Dak Lak province, including: Nguyen Le Bao Thy, Ho Hoang Ngoc Anh and Nguyen Hoang Tu Trinh, who excelled over 200 competing teams to win third prize with the idea of ​​putting costumes of 54 ethnic groups on milk carton packaging, with the message "For milk, wear the soul of the nation".

Specifically, the group proposed changing the packaging with a design that features the traditional costumes of 54 Vietnamese ethnic groups. Each milk carton will be integrated with a unique QR code. When scanning the code, customers will experience trying on traditional costumes using augmented reality (AR) technology, while also listening to the cultural story typical of that ethnic group.

" Each QR code is a surprise, customers will not know in advance which ethnic costume they will be transformed into until they scan the code. We hope this will arouse curiosity and the desire to collect all 54 ethnic costumes, thereby promoting repeat purchase behavior and increasing the connection between the brand and customers, especially Gen Z ," the group shared.

With the final third prize, 3 female students received 40% scholarships for 4 years of bachelor's program at Fulbright University Vietnam, equivalent to more than 2 billion VND.

Jesko Absolute Team Wins First Prize VBIC 2025

The teams that win First, Second and Third prizes will receive scholarships worth 60%, 50% and 40% respectively for the 4-year bachelor's program at Fulbright University Vietnam with a total value of over 8.4 billion VND; receive a full scholarship to participate in the Innovation Bootcamp program of Fulbright University Vietnam - total value of 135 million VND.

In particular, the 1st, 2nd, 3rd place teams and the teams in the top 55 will also receive scholarships from the gold sponsor Education First - total value of 2 billion VND.

Starting from 2024, VBIC, organized by Olympia High School in collaboration with Fulbright University Vietnam, has become a favorite playground for 14-18 year old students passionate about business and startups.

This is a place to inspire creativity and entrepreneurial spirit in the young generation, giving students the opportunity to gain business knowledge and skills from the founders, Chairmen of the Board of Directors, Directors, and Senior Managers of many prestigious enterprises. Students are also trained in critical thinking and creative and effective problem solving; expanding their network of connections with experts, investors, and young people with the same passion.

With the theme “Building from Tradition”, VBIC 2025 challenges the younger generation to redefine traditional business values ​​through creative and innovative thinking. Based on the principle of putting people at the center, combining a multidisciplinary approach and practical problem solving, the competition brings business challenges close to reality, encouraging students to collaborate to find solutions.

Do Hop

Source: https://tienphong.vn/giai-bai-toan-thuc-te-cua-doanh-nghiep-dam-chat-gen-z-3-nu-sinh-gianh-hoc-bong-tien-ty-post1735382.tpo