Gia Vien: Taking advantage of advantages to develop tourism

Gia Vien is an ancient land, a land of outstanding people, rich in historical and cultural traditions; possessing many famous relics, landscapes and scenic spots. Typical examples include: Bai Dinh Pagoda spiritual tourism area (Gia Sinh commune); Van Long wetland nature reserve (Gia Van commune); Kenh Ga mineral spring (Gia Thinh commune); Bong cave, Ca cave, Dich Long cave (ranked as "Nam Thien De Tam Dong" - the third most beautiful cave in the South)... Historical relics include: Temple of King Dinh Tien Hoang - Phat Tich tomb, Ky Lan pagoda (Gia Phuong); Thung Lau, Thung La (Gia Hung); Duc Thanh Nguyen temple (Tien Thang commune)...

The richness of nature, culture, and historical traditions is the basis, motivation, and great advantage for Gia Vien district to develop tourism, considering this as one of the main directions in the orientation of local economic development.

In addition, the district also has good and creative ways to exploit advantages to develop tourism. Typically, exploiting tourism activities, tourism products, and experiential tours associated with preserving and promoting local historical and cultural values ​​with the theme "Finding the roots". Special experiential tours are organized. has created a highlight attracting tourists to Gia Vien.

In particular, Gia Vien district has had many solutions to improve the quality of human resources for tourism in the area. Accordingly, the district has established and launched the Gia Vien District Tourism Association to strengthen state management and concentrate human resources of units operating in the tourism sector in the district.

At the same time, the district has coordinated to organize many training programs to improve communication culture, foreign language communication skills, and tourist service skills for those working in tourism. From there, a team of managers, service staff, tour guides, local tour guides, motels, restaurants, homestays, organizations, and individuals participating in tourism activities in the district has been formed.

Improve knowledge, communication skills, and civilized behavior in tourism activities at Van Long Eco-tourism Area. Photo: Minh Duong

The district also directed functional departments and localities to effectively organize survey trips to learn about tourism models in other localities, thereby finding suitable methods for their own localities. The district also paid attention to training the professional skills of the Youth Union leaders and teachers in schools to improve their qualifications and expertise in local education associated with tourism experiences...

Previously, Ms. Thuc Anh (Gia Sinh commune) worked at a company in Hanoi. Since the COVID-19 pandemic, Ms. Thuc Anh returned to her hometown and decided to stick with the job of a tour guide for the Bai Dinh Pagoda Spiritual Tourism Area. Initially, Ms. Thuc An encountered many difficulties due to her expertise, skills, experience, etc.

“The time I applied for this job was right when the COVID-19 pandemic was complicated, so there were very few tourists. I took advantage of that time to participate in learning, improving my experience, knowledge, and skills from training courses and from experienced colleagues. Thanks to that, when the pandemic was under control and the number of tourists coming to visit increased again, I was confident enough to become a tour guide,” said Ms. Thuc Anh.

Mr. Pham Hong Ha, Vice Chairman of Gia Sinh Commune People's Committee, said that currently, in Gia Sinh, there are hundreds of people working in the tourism and service sectors such as tour guides, sales, security guards, electric car drivers, environmental sanitation workers, etc. Clearly, each worker, no matter what job they do, must have the responsibility of being a tourism "ambassador". They not only promote and introduce the beauty of the relic site and the locality, but also represent the beauty, sophistication, ingenuity, warmth and hospitality of the people here.

To achieve these standards, in recent years, following the direction of the district, Gia Sinh commune has actively coordinated to organize training courses and professional skills training such as: English training courses; food and accommodation service skills at restaurants, hotels, etc.; encouraging workers to self-train to improve their qualifications and professional skills. Thanks to that, the quality of workers in the tourism sector of Gia Sinh has been increasingly improved.

With rapid development in quantity and quality, the human resources have contributed significantly to creating more attraction for tourism in Gia Vien district. This is the main factor helping the trade, service and tourism industries continue to develop comprehensively.

The number of tourists visiting tourist attractions in the district has increased rapidly over the years, reaching an average of 1.4 million visitors per year. In 2025 alone, the target is to reach 2.55 million visitors, exceeding the planned target.

Revenue from tourism activities has also grown quite impressively. In the period 2020-2025, total revenue from tourism activities is estimated at VND 5,438 billion, an average of VND 1,087.6 billion per year, an average increase of 1.96 times per year. In 2025 alone, revenue from tourism activities is expected to reach VND 1,600 billion.

Thu Hang

Source: https://baoninhbinh.org.vn/gia-vien-tan-dung-loi-the-de-phat-trien-du-lich-256053.htm