Instead of rushing to many places according to a schedule, you can have leisurely, relaxing tours with memorable experiences. This is the "slow travel " trend that is gaining popularity today.
Not just during the summer, travel has become a healing remedy for many busy and hardworking people. Mr. Nguyen Hai Nam (Hoanh Bo Ward, Ha Long City) is considering booking a relaxing tour for his family. Instead of tours with many destinations, Mr. Nam decided to book a tour with MiMiQ Travel (Bai Chay, Ha Long City) for his family. "My family got to have fun and also enjoy a peaceful rest at Quan Lan beach. What I liked most was the homestay experience, immersing ourselves in the life of the local people, cycling up the hill to watch the sunrise in the morning, and going fishing, pulling nets, and raking for clams in the afternoon..." - Mr. Nam happily shared.
It's clear that the trend of balancing experiences with reasonable relaxation is gradually winning over tourists. "Besides sightseeing, we don't prioritize visiting many places or crowded spots; our focus is on living 'slowly,' relaxing, and immersing ourselves in nature, local life, and culture..." - a representative from MiMiQ Travel shared.
In fact, post-Covid-19 tourism has seen a significant shift worldwide , driven by a desire to slow down and savor every moment. This trend has become popular in many developed countries in Asia and Europe recently. Even many ancient and culturally rich destinations like Kyoto (Japan) and Venice (Italy) limit the number of visitors, becoming prime examples of the famous "slow tourism" movement.
"Slow travel" refers to leisurely experiences and sightseeing trips, with a focus on relaxation, deeply exploring the destination, and enjoying each moment. Instead of rushing to visit many places and try every experience, "slow travel" involves making choices, viewing each experience as an opportunity to learn and better understand the culture, people, cuisine , and more of the place they visit.
In Vietnam, "slow tourism" has recently gained attention and dominance, replacing the rush-through trips that visit many places and leave within a single day, putting pressure on both destinations and tourists. Mr. Tran Dang An, Director of Halotour Travel (Ha Long City), commented: "Tourists are increasingly inclined to slow down, choosing and enjoying the unique features and most interesting and attractive destinations. Instead of quantity, we encourage 'slow tourism,' focusing on quality and emotions as the highlight of the tour."
According to Mr. An, it's not just an isolated case; many travel agencies are now leveraging the advantages of "slow tourism," applying it flexibly to various itineraries and types of tourism. Examples include: trekking to explore beautiful natural landscapes and new places; backpacking based on adventure and self-discovery; and culinary tourism to enjoy local cuisine and culture. In addition, other emerging forms include: volunteer tourism through work and projects; and tours or trips by bicycle. The common thread among these forms of tourism is the investment of time, focused activities, novelty, uniqueness, and a high level of entertainment and relaxation.
In fact, the "slow travel" concept in Quang Ninh has already been adopted by tour operators or included as part of popular tours in the past, such as: the Yen Duc village experience tour; meditation tourism, immersing oneself in nature at Yen Tu; experiencing the life of fishermen on Quan Lan and Minh Chau islands...
Given this appeal, many travel agencies and localities are now genuinely interested in and implementing attractive "slow" tours. For example, there are healing tours in Co To during the less crowded autumn and winter months. Tourists can visit temples, meditate, or practice yoga early in the morning on the beach, or go diving to explore the ocean. There are also tours to visit villages during the rice harvest season, experiencing the new rice harvest in the highlands of Binh Lieu. More recently, this locality has designed trekking tours through the forest, bamboo shoot harvesting, or tours where tourists can stay and participate in building traditional houses with the locals...
Additionally, a fairly common form of travel is leisurely getaways and relaxing days, a slow-paced life away from the hustle and bustle, where you immerse yourself in nature, enjoy rural life, fishing, and picking fruits... at homestays and farmstays in suburban areas, highlands, and ethnic minority communities in Ha Long, Binh Lieu, Van Don, Tien Yen, etc.
Despite their growing popularity, specialized and unique "slow tourism" tours are still limited and not widespread. This is something that needs attention and promotion, as "slow tourism" not only helps tourists relax and find balance but also creates many experiences, contributing to the development of new tourism areas and activities in the locality.
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