iPhone prices may have 'rocked bottom'

After many reductions since the beginning of the year, the price of the iPhone 14 series - Apple's latest smartphone line - is showing signs of slowing down on genuine shelves (code VN/A). Currently, the price of the highest-end model, the iPhone 14 Pro Max, ranges from VND 26.19 million to VND 26.99 million depending on the dealer (AAR).

Sharing with Thanh Nien , Mr. Nguyen Lac Huy - representative of the CellphoneS system said: "The iPhone 14 Pro Max was priced at 33.99 million VND at the time of launch and dropped to about 29.99 million VND around the Lunar New Year when the goods situation stabilized. The current price of more than 26 million VND is 2.5 to 3 million VND lower than the most recent official adjustment, so it is difficult to reduce further."

iPhone 14 Pro Max đang có giá thấp nhất từng ghi nhận — iPhone 14 Pro Max price is the lowest ever recorded

According to a market observer, the phone market in Vietnam in the third quarter of each year has a decline of about 20 - 30%, however, every time a new quarter comes, the price of iPhone is lower by several hundred thousand to 1 million VND depending on the model, contributing to increasing user demand, bringing growth to iPhone products.

"Newly launched iPhones usually drop about 2.5 million VND in the first year, equivalent to 100 USD according to Apple's listing. The discount process is often divided into many times to regulate each stage, but currently, if we take the iPhone 14 Pro Max as an example, we can see that the price at the end of the second quarter has dropped enough to be ready for the next generation iPhone. Therefore, entering the third quarter, this model is not likely to establish a new price range or create a growth wave," he commented.

Sharing the same opinion, Mr. Nguyen Tuan Minh, Apple product manager of Hoang Ha Mobile system, assessed that the iPhone 14 series is in a stable state, sales are also steady and there is no sudden increase or decrease. "I think this is a suitable period for those who want to own products of the 14 series generation thanks to reasonable prices. Normally, during this period, Apple and AARs do not show signs of reducing device prices, but this year, the price reductions happened earlier and more actively, so even when a new model is released, the price of the iPhone 14 series will not change much," said Mr. Tuan Minh.

In May, the market was also somewhat more exciting after the announcements of some "big guys" in the mobile industry who were not afraid to jump into the price war. Some AARs were willing to "play to the bottom" and push the price of the iPhone 14 series to the lowest ever recorded. Referring to the Mobile World system, the price of the standard iPhone 14 (128 GB) after deducting all promotions is under 16 million VND, the prices of the remaining models including iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max are 18.39 million VND, 21.69 million VND and 23.59 million VND respectively (after deducting all promotions), 2 - 3 million VND lower than the listed price at the end of June.

Ms. Phung Phuong - representative of Mobile World said that although the price war between retail systems is fierce, it will be very difficult to reduce further in the near future, and some places have even started to increase iPhone prices. "Therefore, this is an opportunity to shop to save costs," Ms. Phuong shared.

Sharing the same opinion, Mr. Nguyen Minh Khue, media representative of Viettel Store, said that the current market price for the iPhone 14 series has stabilized and is also going through a period of price competition. Mr. Nguyen Minh Khue said: "Customers are the group that benefits the most from the current market price of the iPhone 14 series. This year's market is already very unpredictable, depending on supply and demand factors at each time, so it is difficult to predict the future between the current iPhone and its successor."

However, the representative is optimistic that the new iPhone launch will be an opportunity for the previous model to sell better because not all customers can quickly access the new smartphone right after the product line is launched.

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