iPhone 15 price slightly decreased after one month of sale

iPhone 15 started to be officially available in Vietnam from September 29 and soon encountered a shortage of goods when the appeal of this model was even greater than that of the previous generation.

According to the summary after the first day of sales from AARs (Apple authorized dealers), the total market sales reached more than 1,000 billion VND. Not stopping there, the product continues to be "hot" on the shelves, especially when the selling price begins to show signs of more stable adjustment.

According to the websites of retailers with large market shares in Vietnam such as The Gioi Di Dong (TGDĐ),FPT Shop, CellphoneS and Di Dong Viet, the selling prices of iPhone 15 series between AARs continue to have a difference of several hundred to 2 million VND.

The natural Titanium color on the iPhone 15 Pro duo is often "sold out" in the systems.

Specifically, the iPhone 15 Pro Max with 256 GB capacity at TGDĐ system is priced at 34.99 million VND, at FPT Shop is 34.49 million VND, CellphoneS is selling for 33.99 million VND and Di Dong Viet is selling the cheapest at 33.79 million VND. Similarly, the 512 GB version has the lowest recorded price currently at about 38.99 million VND.

With the iPhone 15 Pro 128 GB, at TGDĐ and FPT Shop, the price is the same at 28.49 million VND (listed for sale at 28.99 million VND), Di Dong Viet is about 700,000 VND cheaper. The higher capacity versions such as 256 GB and 512 GB also recorded a difference between the systems of about 1 - 1.5 million VND.

The iPhone 15 duo (regular and Plus) are now only 21.39 million VND and 25.79 million VND respectively for the 128 GB version, which may be higher depending on the listed AAR. Meanwhile, the prices of the 4 models in the capacity versions on the official website of Apple Vietnam have not been adjusted.

Experts say this is normal when manufacturers always list stable prices, avoiding constant adjustments that cause competition with the AAR system and smaller dealers, which will have a negative impact on the market as well as the brand.

To compete with Apple's own stores and the "big guys" that are dominating the market, small retail systems often offer promotions and messages that influence users' psychology, focusing on cheaper prices, more support, and accompanying care services.

Sharing about this, Ms. Phung Phuong, representative of Mobile World Communications, said that up to now, the system has returned the devices to all users who deposited in the first days of sale due to limited quantity. The new batches are distributed by the system to all stores nationwide, making it easier for users to access and shop without having to deposit as usual.

" We not only commit to having the iPhone 15 series in stock, in full color, in full capacity, and delivering it to customers immediately, but also with our own special price," Ms. Phuong emphasized.

Mr. Nguyen The Kha, Commercial Director, FPT Shop System, commented after a month of business: " The very positive results with the iPhone 15 series when it was on shelves is a positive sign not only for the opening month but can last until the end of the year.

We hope that with the macroeconomic situation showing signs of recovery, the year-end shopping season will have a positive impact on smartphone sales in particular and retail sales in general to make up for the difficult period at the beginning of the year ."

Khanh Linh

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