Nearly 100 Vietnamese enterprises participate in SIAL Paris Fair 2024

Within the framework of the SIAL Paris 2024 International Food Industry Fair, taking place from October 19-23, nearly 100 Vietnamese enterprises brought international customers special Vietnamese agricultural products.

Vietnamese Ambassador to France Dinh Toan Thang visits the Vietnamese Pavilion at the Fair.

Rice, pepper, cinnamon, star anise, cashew nuts, coffee, tea, dried fruits and vegetables, rice paper, pho noodles, noodles, fruit juice, beer and wine... many Vietnamese products were brought by nearly 100 businesses to the SIAL Paris 2024 International Food Industry Fair. This is the first time Vietnam has participated in the world's leading food and beverage fair with such a large number of businesses.

The products that businesses brought to SIAL Paris this year are all strong industries that Vietnam has exported a lot to the European market and other regions. Instead of only bringing raw products with low processing content to the fair like before, businesses this time focused on product quality, packaging design, and brand promotion.

With rich content, eye-catching forms, creative and innovative approaches towards increasing added value, Vietnamese products are proving to be increasingly suitable to market trends and tastes of European and American customers.

Concentrated in 3 areas chaired by the Trade Promotion Agency of the Ministry of Industry and Trade, the Ho Chi Minh City Trade Promotion Center and the Vietnam Pepper and Spice Association, the booths of Vietnamese enterprises at the SIAL Paris Fair 2024 are arranged with open space and unified identity, demonstrating high professionalism, creating an impression on visitors about the dynamic Vietnamese food industry, aiming to provide products with high added value.

From the first day of the fair, businesses took the opportunity to meet with partners, not only to promote products and expand markets, but also to seek ways to grasp international food industry trends, seek breakthrough ideas for businesses to increase profits and reach out to the world.

Speaking to reporters, Ms. Tran Thi Huyen - Sales Director of Tuan Minh Production and Trading Company, expressed her pride that her company's pepper, cinnamon, and star anise products are favored by many customers from Germany, France, the Netherlands, and Belgium because of the unique flavor that only Vietnamese spices have. She believes that with products that fully meet market requirements, attending the SIAL Paris fair will be an opportunity for the company's products to reach more European and world markets, contributing to bringing great benefits to the business.

For her part, Ms. Bui Thi Ngoc Tuyen, Deputy General Director of Bich Chi Food Company, said that for nearly 60 years, the company has specialized in producing rice products such as vermicelli, rice paper pho, and rice cakes. In particular, the company's shrimp crackers have been exported to 40 countries around the world. Having been with SIAL Paris for many years, she has noticed that customers are increasingly interested in products made from rice, so the company's products will certainly develop and be exported more in the future.

Leading a delegation of 36 city businesses, Mr. Tran Phu Lu - Director of the Ho Chi Minh City Trade Promotion Center, said that the businesses attending this year's fair are all reputable in the fields of spices, food processing, and beverages with a focus on health and hopes to have many trade connection activities and achieve good results.

SIAL Paris 2024 International Food Industry Fair is one of the world's largest and most prestigious fairs in the food and beverage sector.

Visiting Vietnamese booths on the opening day of the fair, Vietnamese Ambassador to France Dinh Toan Thang said that the increasing participation of Vietnamese enterprises in the SIAL Paris Fair in recent years has created a national brand not only in France and Europe, but also in other markets.

"This fair shows that the participation of Vietnamese enterprises has been invested in a more systematic and thorough manner, to meet the increasing demands of consumers, not only providing high-quality, healthy products, but also meeting the purchasing power of regional markets. The large participation of Vietnamese enterprises at this international fair also shows the ability of enterprises in our fields to grow strongly and far, taking advantage of favorable conditions due to the Free Trade Agreement that Vietnam has signed with the EU and other trade partners," Ambassador Dinh Toan Thang affirmed.

Taking place from October 19-23, SIAL Paris 2024 is one of the world's largest and most prestigious food and beverage fairs. First held in 1964 and held every two years for 60 years, SIAL Paris has become a highly anticipated event for businesses, individuals and organizations operating in the food, catering and hospitality sectors.

The event is considered not only a golden opportunity for exporting enterprises and food manufacturers to expand their markets and seek new business partners through direct access to reputable buyers from all over the world, but also a place for businesses and manufacturers to come to learn, exchange experiences and test their products, thereby helping to improve and enhance product quality as well as increase competitive advantage in the international market.

According to Ms. Audrey Ashworth, Event Director of SIAL Paris 2024, with the main theme of "Mastering Change", this year's fair is very important because it not only celebrates its 60th anniversary, but also serves as an opportunity for food industry actors to find ways to address current challenges such as climate change, supply chain disruptions and technological advances, and is also a place to gather experts from around the world to exchange ideas and initiatives, focusing on "business, discovery and inspiration".

Therefore, during the Fair, exhibitors and visitors will explore and experience solutions in the areas of corporate social responsibility (CSR), AI and deep technology, supply chain resilience and Africa’s emerging role in the food market.

SIAL Paris 2024 is expected to attract around 285,000 visitors from more than 200 countries, along with 7,500 exhibitors, becoming one of the largest events in the global agri-food industry this year.

Source: https://baoquocte.vn/gan-100-doanh-nghiep-viet-nam-tham-gia-hoi-cho-sial-paris-2024-290731.html