The above two awards are given based on many criteria such as: brand value, organizational reputation, product and service quality, applied technology, innovative and breakthrough solutions, seamless customer experience, market approach, activities that bring value to the community... The above criteria are evaluated objectively and independently by The Global Economics magazine and a prestigious review board, combined with exclusive research data on capital markets and banking.
According to The Global Economics, FE Credit has achieved many successes in implementing digital transformation projects to improve customer experience and increase operational efficiency. This approach has helped FE Credit reduce credit application review time, serving and meeting the financial needs of millions of Vietnamese people quickly, safely and conveniently.
FE Credit's digital platform has simplified the lending process, including KYC, E-Sign so that customers can access loan packages most easily. In particular, with the FE Online application integrating modern technology solutions on a digital platform, with a friendly customer experience, and superior new utilities, FE Credit customers can manage their finances in a more digital and comprehensive way. In addition, the AI Chatbot feature has been highly effective, allowing FE Credit to connect with an average of 200,000 customers per month on the Zalo platform. This feature helps FE Credit serve customers better, faster and creates opportunities to increase customer conversion rates while reducing customer service costs.
In addition to investing in technology, FE Credit is also at the forefront of building a digital ecosystem around customer spending behavior, developing new platforms that connect banking, lending, payment and wealth management services to comprehensively address customers' financial needs.
FE Credit is also highly regarded for its sustainable development strategy thanks to its Environmental - Social - Governance (ESG) certification, aiming for stable and sustainable growth in the future. A testament to this commitment is the investment of up to USD 100 million between FE Credit and Deutsche Bank - Singapore branch. This investment aims to increase the funding source for loans that meet this ESG criterion.
In addition, FE Credit also exempts and reduces interest rates for customers facing financial difficulties during the Covid-19 pandemic, meeting the conditions prescribed by the State Bank of Vietnam to support customers in paying overdue debts and reducing financial burdens. FE Credit announced that it has supported more than 130,000 customers affected by the Covid-19 pandemic, with a total interest rate support amount of nearly VND 215 billion.
Throughout its development, FE Credit has pursued the goal of “meeting the need for access to formal credit for all classes of people to improve their quality of life”. With small loans, FE Credit focuses on serving low- and middle-income people to help them escape from dependence on “black credit”. To date, FE Credit has served nearly 14 million Vietnamese people through diverse loan products and professional services.
According to the representative of FE Credit, receiving these two prestigious awards once again affirms FE Credit's leading position in the consumer finance industry, and is also a worthy reward for the tireless efforts of the FE Credit team with the goal of bringing the highest quality products and services, bringing legitimate credit into real life, helping all classes of people have the opportunity to access safe loans to improve and enhance the quality of life for customers.
The Global Economics is a global business and financial analysis magazine based in the UK. Since 2019, the magazine has established The Global Economics Awards, which are held annually with the aim of recognizing and honoring units and organizations with outstanding achievements and contributions to regional and global economic development in the fields of Finance, Banking, Real Estate, Insurance and Energy. |
Phuong Dung
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