Fahasa opens 2 bookstores at the same time in Ho Chi Minh City

On April 24, Ho Chi Minh City Book Distribution Joint Stock Company (Fahasa) jointly inaugurated and opened two bookstores that have been associated with Ho Chi Minh City residents for decades: Thu Duc Bookstore (established in 1998 at 4 To Ngoc Van, Linh Tay Ward, Thu Duc City) and Tan Binh Bookstore (established in 2004 at 364 Truong Chinh, Ward 13, Tan Binh District).

These two bookstores have continuously improved the quality of service, diversified their products and organized many practical activities to care for the spiritual life of local people. Over time, Thu Duc Bookstore and Tan Binh Bookstore are not only trusted shopping destinations, but also become familiar cultural symbols, contributing to fostering the love of books and spreading the value of knowledge to the community.

Fahasa representatives and guests performed the ribbon cutting ceremony to inaugurate Thu Duc Bookstore.

In order to improve service quality and enhance the experience for readers, Fahasa has invested nearly 5 billion VND to upgrade and repair Tan Binh Bookstore and Thu Duc Bookstore. After more than a month of repair, the two buildings have officially returned with a completely new look, bringing a modern, professional and cultural image. The innovation lies not only in the quality of service but also clearly shown through the design of the bookstore space, where every detail is carefully invested to enhance the customer experience.

At bookstores in the Fahasa Bookstore system, there is a separate area to display publications about Uncle Ho and the historic Ho Chi Minh Campaign.

The interior space of the bookstores is designed in an open, spacious style, using main colors such as red, orange, green to create a fresh, close and inspiring feeling. In particular, Fahasa focuses on building separate thematic areas, serving each specific group of readers such as children's books, specialized books, product display areas by theme... At the same time, Fahasa arranges a Reading Corner to create a private space for readers who are passionate about books. The Fine Arts Booth area and experience corners for young readers, the weekend check-in area are also invested in a methodical and creative manner.

The special highlight in the new design of the Fahasa Bookstore system is the scientific zoning but still ensures a coherent connection in the overall space. Each area is clearly arranged according to each product group but does not create a sense of separation, but on the contrary, brings a continuous, seamless and convenient shopping experience. All areas are unified in terms of identifying colors, the skillful coordination between books and synthetic products not only makes the space lively and diverse but also honors the aesthetic value, enhancing the visual experience for customers.

QUYNH YEN

Source: https://www.sggp.org.vn/fahasa-cung-luc-khai-truong-2-nha-sach-tai-tphcm-post792261.html