ESG Marcom - From Strategy to Action

At the workshop, experts clearly analyzed ESG Marcom, which is a concept that combines marketing with the implementation of ESG (Environmental, Social and Governance) sustainable development standards. Through marketing activities, businesses demonstrate their commitment to sustainable development to investors, shareholders, customers and the community.

During the workshop, many opinions said that to implement ESG Marcom, small and medium enterprises face many difficulties such as lack of finance to invest in technological innovation, human resources having to work in many fields, in addition, the ESG standards include many fields, so understanding and applying them to reports is still difficult.

In response to this question, many businesses attending the workshop shared their experiences and perspectives on ESG Marcom implementation, which needs to be implemented step by step, from small, low-cost activities that take advantage of many social resources to join hands for a common goal. It is also necessary to creatively and flexibly apply communication and marketing campaigns to bring the ESG concept to consumers.

Businesses also emphasized the role of press agencies in promoting models of good ESG implementation, typical examples of effective circular economy implementation, helping to replicate good models in many localities.

Also at the workshop, experts introduced the Marketing for Development Awards 2025. This is the 4th award organized for marketers and media creators participating in marketing/communication campaigns aimed at sustainable development goals. Thereby encouraging and promoting the marcom community to integrate sustainable development values ​​when planning and implementing business activities, organizations join hands to achieve the Net Zero goal.

Source: https://nhandan.vn/esg-marcom-tu-chien-luoc-den-hanh-dong-post873543.html