In order to promote the value of traditional products, Mr. Pham Duy Trinh in An Luong village (Duy Hai commune) strives to create the Duy Trinh shrimp paste brand with 3 important criteria: 100% natural, traditional, no preservatives.
According to Mr. Trinh, to produce a batch of delicious shrimp, the main ingredient is fresh shrimp, then mixed with coarse salt taken from the famous salt region of Phan Rang - Thap Cham in the right ratio and then ground.
The next step is to dry the juice in the sun until it is light pink, thick, smooth and has a rich, delicious flavor. It is expected that in 2024, the facility will bring to the market more than 37,455 products, with revenue reaching about 1 billion VND.
In 2021, Duy Trinh shrimp paste was recognized as a 3-star OCOP product and is currently aiming for 4-star at the provincial level. In particular, accompanying the subject, the local government and the agricultural sector of Duy Xuyen district have paid attention to supporting Mr. Trinh's facility with 98 million VND to invest in packaging design, labels, and purchase of machinery and equipment for production...
Mr. Nguyen Chi Cong - Head of the Department of Agriculture and Rural Development of Duy Xuyen said that by early October 2024, the locality had 22 products recognized by the provincial and district levels as achieving OCOP star status. Of these, 6 products achieved 4-star standards and 16 products achieved 3-star standards.
The functional departments of Duy Xuyen district have been focusing on innovating the form of production organization, management skills, quality management, and food safety. The subjects boldly invested in advanced and modern equipment, gradually perfecting technology, production processes, processing, and product preservation.
On the other hand, ensuring traceability criteria according to the value chain, identifying growing areas; enhancing standardization of raw material production processes, processing and packaging associated with intellectual property; promoting product promotion...
According to Mr. Nguyen Chi Cong, in addition to the entities proactively building and developing e-commerce, Duy Xuyen district has recently supported entities with nearly 1.7 billion VND to complete the production process. Focus on promoting trade promotion activities, connecting supply and demand for OCOP products through fairs and exhibitions.
In particular, the event "Startup Festival, digital transformation, job connection and trade of OCOP products, tourism in Duy Xuyen district" in 2023 is really effective in connecting, trading, and expanding the consumption market of OCOP products...
Source: https://baoquangnam.vn/duy-xuyen-no-luc-dua-san-pham-ocop-vuon-xa-3142371.html
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