Using cultural characteristics to promote tourism

This event is a bridge for the two localities to introduce the tourism potential and strengths of Lang Son province; thereby attracting tourism and travel businesses across the country to invest in building and exploiting tourism products, tours and routes effectively, sustainably and in accordance with the local situation and tourist trends in the coming time.

Lang Son province introduced the province's tourism development situation by introducing outstanding tourist attractions; tangible and intangible cultural heritages. Lang Son - a mountainous province in the Northeast, the gateway to the "fence" of the Fatherland with a history of formation and development, along with a long-standing traditional culture, rich in revolutionary traditions.

Representatives of travel companies and businesses learn about Lang Son destination

At the destination introduction event, Lang Son boldly introduced the typical cultural values of the mountains and forests of the ethnic groups: Nung, Tay, Kinh, Dao, Mong, Hoa, San Chay... creating a land with a rich cultural identity and unique festivals, captivating Then, Sli, Luon melodies, blending with the natural scenery, majestic but very poetic mountains. The flute sound of the artist Xuan Tu is clear and elegant but contains the vastness and majesty of the mountains and forests. Lang Son also brings the Mother Goddess worship - a popular folk belief activity of the Vietnamese people that has been recognized by UNESCO as an intangible cultural heritage of humanity to introduce to potential tourists in the sunny and windy city of Phan Thiet. It may be strange, it may be familiar somewhere on social media platforms, this typical cultural image is promoted, but at this event, Lang Son brought a cultural space, rich in identity through a performance of Chau Van: "Gia Chau Be Bac Le Son Lam Thuong Ngan", which has been deeply ingrained in the spiritual and cultural life of the people of Lang Son.

Chau Van - a unique cultural feature in Lang Son

Mr. Luu Ba Mac, Deputy Director of the Department of Culture, Sports and Tourism of Lang Son province, said that Lang Son aims to become one of the key tourist destinations of the Northern midland and mountainous region by 2025 with unique and competitive tourism products. Lang Son tourism through traditional culture, to lead tourists to a land that converges full historical, cultural and spiritual values; unique types of intangible cultural heritage with over 280 festivals, many of which are included in the list of national intangible cultural heritage, recognized by UNESCO as representative intangible cultural heritage of humanity... Besides, Lang Son is blessed with diverse and rich natural resources such as caves, rivers, lakes, ecosystems, temperate climate along with many famous relics such as Nhi Thanh, Tam Thanh, Mac Dynasty Citadel, Nang To Thi Mountain, Mau Son Mountain...

According to Ms. Tran Thi Bich Hanh - Director of Lang Son Tourism Promotion Information Center, in addition to the strong type of border tourism, Lang Son promotes the development of community cultural tourism and aims to build rural tourism groups. Currently, the 4 strengths that help Lang Son leave an impression on tourists are its rich culture; unique cuisine; beautiful nature and safety, friendliness and hospitality. These are also great advantages that can create differences, unique tourism products, competitiveness and create a brand for Lang Son tourism.

Mr. Luu Ba Mac shared: “To achieve that goal, Lang Son has been implementing synchronous orientations and solutions such as continuing to supplement and perfect mechanisms and policies, creating a favorable environment for tourism development; developing tourism infrastructure; building diverse, unique tourism products with high economic value, imbued with the cultural identity of ethnic groups, creating competitive advantages domestically and internationally; strengthening linkages and cooperation in tourism development...

Many travel agencies and tourism companies in Binh Thuan have really enjoyed learning and raising necessary issues to be able to build plans to open tours and routes during the most beautiful seasons of the year in Lang Son. In fact, the tangible and intangible cultural heritage of localities, if viewed seriously and respectfully, will be the levers contributing to creating a position for tourism. In any locality developing tourism, there needs to be strategies to preserve, restore and reproduce seriously to bring regional cultural values to a large number of domestic and international tourists. Not only Lang Son, but many other provinces and cities can also exploit, select and bring the traditional culture of ethnic groups, typical intangible cultural heritages to promote local tourism.

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