Emerging in the post-pandemic era, "wellness travel" is currently the most popular type of tourism. According to the Global Wellness Institute (GWI), the wellness tourism industry grew 21% annually from 2020 to 2025, expected to surpass $1 trillion by the end of 2024, reaching an estimated $1.4 trillion by 2027. Wellness is not just a habit, but also a truly balanced, positive, trendy, and high-class lifestyle that modern domestic and international youth are aiming for.
Wellness travel is more than just peaceful "healing"
Wellness tourism segment is growing strongly
PHOTO: GLOBAL WELLNESS INSTITUTE
Unlike regular travel, wellness travel reflects the growing interest in health and maintaining a healthy lifestyle. According to Booking.com's 2024 travel report, 67% of travelers prefer vacations that help improve sleep. An article from The Times points out that personalized healthcare experiences, integrating treatments based on body type, DNA, and even expensive medical treatments such as stem cells, vitamin infusions, etc. costing tens of thousands of dollars, are also being actively researched and applied by luxury resorts to elevate destinations.
Sheets, pillows, and blankets are imported from the US, the bed is designed to suit many sleeping positions, along with a lavender oil roller and a separate menu that helps improve sleep "sleep well" in the true sense.
PHOTO: @THE WESTIN CAM RANH
Not only looking for experiences that help recharge energy, reduce stress and connect with oneself through meditation, yoga or spa, the concept of "active wellness" that GenZ and Millennials are aiming for is now much richer. For this group, not only gentle activities, they will aim for new destinations that prioritize combining three factors: travel, experience and discovery. This is a form of vacation that intersperses physical activities and community connections such as cycling, jogging, surfing, golfing or volunteering activities in the local area. This form of tourism is especially popular with groups of young people, associations or companies today.
Many programs are launched for health - healing tourism to attract tourists from brands, high-end resorts in Cam Ranh
PHOTO: @THE WESTIN CAM RANH
Programs allow guests to explore the local area and maintain their fitness routine during their stay. Or a wellness complex with an 18-hole mini golf course, golf driving range, clubhouse, soccer field, tennis courts, jogging track and organic farm.
Cam Ranh - "new style wellness resort capital"
Located in the central coastal region of the country, Cam Ranh is a beautiful bay with a mild climate all year round, pristine coastline, majestic mountains, hot mineral springs... suitable for all therapeutic activities, sports, exploration and relaxation.
The 8,500 square meter organic farm on the resort grounds is a family favorite, growing a variety of vegetables, fruits and herbs and home to a variety of livestock.
Currently, Cam Ranh has nearly 17 resorts in operation, some of which are operated by international brands such as Westin, Accor, Radisson, Meliá, IHG, Marriott... creating a valuable resort route, not inferior to Nha Trang, Ho Tram or Phan Thiet. That is also the reason for the strong growth of Cam Ranh tourism in recent times, when meeting most of the necessary criteria of a "healing" trip, but still fresh, youthful and flexible.
Nutritious "Eat Well" menu with fresh, locally sourced ingredients such as famous lobster from Binh Ba island
PHOTO: @THE WESTIN CAM RANH
The menus at the healing journeys are all researched by nutritionists based on nutritional and scientific indicators, with a commitment to using only organic, locally sourced ingredients from meat, seafood or vegetables.
The children's menu is highly appreciated by many parents, as it does not include carbonated drinks, ensuring nutrition.
PHOTO: @THE WESTIN CAM RANH
However, Cam Ranh's tourism products are still quite monotonous, mainly focusing on sightseeing and coastal resorts. Therefore, the estimated spending level of tourists in Cam Ranh is quite low, due to the limited entertainment services, high-quality tourism services, commercial centers, shopping areas... This also shows that the appearance of high-end wellness destinations is a new opportunity for the tourism industry here, to break through in the near future.
Source: https://thanhnien.vn/thoi-trang-tre/du-lich-theo-phong-cach-moi-cua-the-he-gen-z-millennials-o-cam-ranh-185241216165048787.htm
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