Quang Ninh tourism positions its unique brand with strong cultural identity

Innovation, improving product and service quality

Implementing the Prime Minister's Official Dispatch No. 34/CD-TTg dated April 10, 2025 on promoting tourism development and ensuring double-digit economic growth, the People's Committee of Quang Ninh province held a meeting to deploy many tasks and solutions, aiming to accelerate, break through, and make important contributions to the province's overall economic growth in 2025 with the target of reaching 14%.

Vice Chairwoman of Quang Ninh Provincial People's Committee Nguyen Thi Hanh requested departments, branches and localities to resolutely implement the contents of Official Dispatch No. 34/CD-TTg dated April 10, 2025 of the Prime Minister. Photo: QMG

At the meeting, departments and branches discussed extensively on solutions to promote and boost tourism . In particular, innovation in methods and content, and increased application of modern technology were given special attention. Quang Ninh aims to build and position a unique tourism brand, imbued with the cultural identity of the province; at the same time, strengthen propaganda on all communication infrastructures.

One of the focuses of the meeting was to innovate, improve the quality and competitiveness of existing tourism products and services. Quang Ninh province aims to increase tourist spending, increase revenue and improve tourism economic efficiency. To achieve this, the province will increase the attraction of social resources for investment, develop the tourism infrastructure system, high-quality tourism and service projects and develop golf courses according to the plan.

In addition, the construction of key tourist centers in Ha Long, Cam Pha, Mong Cai, Uong Bi, Van Don, and Co To is also of special interest. Quang Ninh province will enhance connectivity and service quality, creating favorable conditions for travel between the main tourist reception centers and tourist destinations.

Enhancing digital transformation, green transformation and destination management

Chairing this important meeting, Vice Chairwoman of the Provincial People's Committee Nguyen Thi Hanh requested departments, branches and localities to be determined to implement the contents of the Prime Minister's Official Dispatch No. 34 and set specific targets. Quang Ninh province will continue to focus on promoting digital transformation, green transformation and enhancing the application of information technology in tourism development.

Special attention is also paid to enhancing connectivity, developing flights via Van Don International Airport, sea tourism routes and developing a smart tourism ecosystem associated with heritage economic development. The goal is to elevate Quang Ninh tourism to become an attractive destination, attracting tourists all year round.

Quang Ninh province will soon position the value of Ha Long Bay and Bai Tu Long Bay; at the same time, increase propaganda and promotion through film studios, bands...

At the same time, the province also focuses on improving the tourism business environment, strengthening the management of tourist destinations in the province, ensuring a healthy tourism business environment for tourists. Specifically, the province will promote propaganda on civilized tourism behavior, ensuring security and order, environmental sanitation, food safety, posting prices and selling at the right price, and preventing stalking and scamming tourists.

The province will also set up a multilingual hotline to receive tourist feedback, resolutely handle fraudulent tourism websites, illegal cars, illegal taxis, and other illegal activities, and request the suspension of operations of violating businesses. In addition, the completion of tourism infrastructure, the refurbishment of ports, the upgrading and repair of ports and wharves in island communes, and the completion of infrastructure for signs and ports in Ha Long Bay are also given top priority.

Vice Chairwoman of the Provincial People's Committee Nguyen Thi Hanh also directed departments, branches and units to quickly develop and put into operation new tourism products, such as completing routes and tourist spots on Bai Tu Long Bay, implementing tourist routes from Ha Long Bay to Lan Ha Bay and developing tourism products on Ha Long Bay such as restaurant ships and Hop on, Hop off sightseeing routes along the bay shore...

The proactive application of information technology in tourism, such as selling tourist tickets on Ha Long Bay, implementing integrated links to introduce Quang Ninh tourism, managing ships, applying digital transformation at Quang Ninh Museum and providing free wifi coverage in tourist areas and spots, is also given special attention. The province will also soon position the value of Ha Long Bay and Bai Tu Long Bay; at the same time, strengthen propaganda and promotion through film studios and bands to bring Quang Ninh tourism to a new level.

Tuan Nguyen

Source: https://daibieunhandan.vn/du-lich-quang-ninh-dinh-vi-thuong-hieu-doc-dao-mang-dam-ban-sac-van-hoa-post410561.html