Ninh Binh tourism continues to affirm its attractiveness

In recent years, Ninh Binh has been consistently ranked high in the voting lists of many prestigious international travel sites. Most recently, the travel guide platform TripAdvisor (USA) has just announced that Ninh Binh and Da Lat are the two representatives of Vietnam winning the prestigious Travelers' Choice Awards Best of Best Things to Do. In particular, Ninh Binh boat and bicycle tours have been listed in the 25 most attractive activities in the Nature and Outdoor Activities category. The above award continues to affirm the brand and attractiveness of Ninh Binh tourism.

According to the announcement of the travel guide platform TripAdvisor, the list of winners in the category "Best of the Best Things to Do" voted by tourists, Ninh Binh was voted by tourists into the "Top 10 World's Most Fascinating Experiences in 2024".

With more than 3,600 reviews from travelers, the outstanding Ninh Binh day tour from Hanoi was praised by TripAdvisor: "Change the hustle and bustle of Hanoi, Vietnam's capital, to have a day immersed in the natural beauty through this very meaningful adventure tour. Through which visitors can experience hiking, cycling to see the picturesque villages and many opportunities to take photos of the famous landscapes. The outstanding Ninh Binh day tour from Hanoi also offers visitors a very attractive combination of physical activities...". In addition, in the nature and outdoor category in 2024, the Ninh Binh day tour by boat and bicycle in Hoa Lu, Tam Coc, Hang Mua was voted 3rd in the top 25.

Mr. Nguyen Khuong Duy, representative of Tasco Tourism Company, shared: We have noticed that Ninh Binh tourism has increasingly attracted tourists in recent years, especially during short holidays. The fact that Ninh Binh is continuously voted as an attractive destination not only affirms the local tourism brand but also shows the effectiveness of Ninh Binh's efforts in protecting the landscape and environment, building synchronous infrastructure including transportation and accommodation facilities, services; enhancing domestic and international tourism promotion; building destination brands...

In Ninh Binh, MICE tourism (tourism activities combined with seminars, conferences, awards, events) is also being interested in and encouraged to develop by the Ninh Binh Tourism Industry. Therefore, many units and businesses choose this place as an ideal location to organize major events. Mr. Do Minh Thanh, Minh Thanh Company Limited (Hanoi City) said: I have visited Ninh Binh many times so I am very impressed with the province's tourism services. That is why we chose Ninh Binh as the meeting point for the Company's 6-month summary combined with a resort tour. Besides the favorable geographical location, there are many wonderful points that have created the unique appeal of the ancient capital of Hoa Lu.

Ms. Tran Minh Thu, an employee of Minh Thanh Company Limited, shared: In contrast to the hustle and bustle of modern cities, in Ninh Binh, visitors can immerse themselves in the natural beauty of the charming mountains and rivers along with the fascinating historical and cultural stories of the land and people here. Visitors also have many options for their trip such as: experiencing cycling, rowing, admiring the picturesque scenery...

Developing tourism in a systematic and strategic manner, Ninh Binh is continuously ranked high in the voting lists of many prestigious international travel websites. Typically: In 2020, Trips to Discover (USA) listed Ninh Binh in the list of 14 most attractive destinations in Asia. In 2022, Travel and Leisure Magazine (USA) ranked Ninh Binh in the list of 12 most beautiful filming locations in Asia. In 2023, Ninh Binh won the Traveler Review Award, being the only representative of Vietnam in the top 10 friendliest destinations in the world. Forbes Magazine (USA) voted Ninh Binh as one of the 23 most worth-visiting destinations in the world. Most recently (2024), Ninh Binh ranked 4th in the "Top 10 wonders of the world for people who don't like crowds"; Top 10 most attractive experiences in the world...

With the above titles, Ninh Binh has risen to become a locality with outstanding growth in the number of visitors. In the first 8 months of 2024, the number of visitors to tourist attractions in the province is estimated at over 6,895.2 thousand, an increase of 32.71% over the same period last year, reaching 91.94% of the 2024 plan. Tourism revenue in the province in the first 8 months is estimated at over 6,758.2 billion VND, an increase of 45.65% over the same period last year, reaching 81.92% of the 2024 plan. In particular, the number of visitors and the number of days of stay both increased.

To continue attracting visitors, the tourism industry has increased promotion and advertising, focusing on potential domestic markets in the Central region and the Mekong Delta, and international visitors from Asian and European countries. In addition, the industry has also encouraged businesses and workers in the service sector to develop unique products with their own brands.

Comrade Pham Duy Phong, Deputy Director of the Department of Tourism, said: To continue building the destination brand, the province needs to continue to have policies to attract strategic investors to upgrade and complete infrastructure and technical facilities to serve tourism development. Prioritize projects to build resort hotels and high-end commercial hotels (with standards of 3 stars or higher). Focus on the eco-accommodation system, homestay; prioritize investment in building entertainment and sports complexes; modern, high-quality medical and health care facilities... to meet the needs of tourists. At the same time, develop a professional, long-term, systematic and consistent propaganda plan. More effectively implement the control of tourism service quality, ensure the environment, safety and security for tourists, especially international tourists, create trust and peace for tourists when visiting the routes and tourist destinations of Ninh Binh...

Building and developing a brand is a long-term process, requiring perseverance, effort and responsibility. At the same time, it requires close coordination and participation of the entire political system in the province, the local community and businesses to synchronously and effectively implement solutions, gradually building Ninh Binh into a "Safe - Friendly - Quality - Attractive" tourist destination, making Ninh Binh a major tourist center of the country and Southeast Asia.

Nguyen Thom

Source: https://baoninhbinh.org.vn/du-lich-ninh-binh-tiep-tuc-khang-dinh-suc-hap-dan/d20240830085438794.htm