Ninh Binh tourism continues to affirm its attractiveness.

In recent years, Ninh Binh has consistently ranked highly in the lists of many prestigious international travel websites. Most recently, the US travel guide platform TripAdvisor announced that Ninh Binh and Da Lat are the two Vietnamese representatives that won the prestigious Travelers' Choice Awards Best of Best Things to Do. In particular, Ninh Binh boat and bicycle tours were among the top 25 most attractive activities in the Nature and Outdoor Activities category. This award further affirms the brand and attractiveness of Ninh Binh tourism.

According to the travel guide platform TripAdvisor, Ninh Binh was voted among the "Top 10 most captivating experiences in the world in 2024" by travelers in the "Best of the best things to do" category.

With over 3,600 traveler reviews, the Ninh Binh day tour from Hanoi has been praised by TripAdvisor: "Escape the hustle and bustle of Hanoi, Vietnam, and immerse yourself in the natural beauty of this meaningful adventure tour. Visitors can experience hiking and cycling through picturesque villages, along with numerous opportunities to photograph scenic landmarks. This Ninh Binh day tour from Hanoi also offers a combination of engaging physical activities…". Furthermore, in the 2024 Nature and Outdoors category, the Ninh Binh day tour by boat and bicycle in Hoa Lu, Tam Coc, and Mua Cave was voted 3rd in the top 25.

Mr. Nguyen Khuong Duy, representative of Tasco Tourism Company, shared: "We have noticed that in recent years, Ninh Binh tourism has increasingly attracted tourists, especially during short holidays. The fact that Ninh Binh is consistently voted as an attractive destination not only affirms the local tourism brand but also demonstrates the effectiveness of Ninh Binh's efforts in protecting the landscape and environment, building synchronous infrastructure including transportation and accommodation and services; strengthening tourism promotion domestically and internationally; and building a destination brand..."

In Ninh Binh, MICE tourism (tourism combined with conferences, seminars, incentive travel, and events) is also receiving attention and encouragement from the Ninh Binh tourism industry. Therefore, many organizations and businesses choose this as an ideal location to organize large events. Mr. Do Minh Thanh, from Minh Thanh Co., Ltd. (Hanoi), said: "I have visited Ninh Binh many times and am very impressed with the province's tourism services. That's why we chose Ninh Binh as the destination for our company's 6-month review combined with a relaxing vacation. Besides the favorable geographical location, there are many other wonderful aspects that create the unique appeal of the ancient capital of Hoa Lu."

Ms. Tran Minh Thu, an employee of Minh Thanh Co., Ltd., shared: "In contrast to the hustle and bustle of modern cities, in Ninh Binh, tourists can immerse themselves in the natural beauty of the picturesque landscape and the fascinating historical and cultural stories of the land and people. Tourists also have many options for their trip, such as cycling, boating, and admiring the beautiful scenery..."

With its systematic and strategic tourism development, Ninh Binh consistently ranks highly in the lists of many prestigious international travel websites. For example: In 2020, Trips to Discover (USA) listed Ninh Binh among the 14 most attractive destinations in Asia. In 2022, Travel & Leisure Magazine (USA) ranked Ninh Binh among the 12 most beautiful filming locations in Asia. In 2023, Ninh Binh won the Traveler's Choice Award, becoming the only Vietnamese representative to be in the top 10 friendliest destinations in the world. Forbes magazine (USA) selected Ninh Binh as one of the 23 most worthwhile places to visit in the world. Most recently (in 2024), Ninh Binh ranked 4th in the "Top 10 wonders of the world for those who dislike crowds"; Top 10 most captivating experiences in the world...

With these achievements, Ninh Binh has risen to become a locality with outstanding growth in tourist numbers. In the first eight months of 2024, the number of visitors to tourist destinations in the province was estimated at over 6,895.2 thousand, an increase of 32.71% compared to the same period last year, reaching 91.94% of the 2024 plan. Tourism revenue in the province in the first eight months was estimated at over 6,758.2 billion VND, an increase of 45.65% compared to the same period last year, reaching 81.92% of the 2024 plan. Notably, both the number of visitors and the length of stay increased.

To continue attracting tourists, the tourism industry has intensified its promotional and marketing efforts, focusing on potential domestic markets in the Central region and the Mekong Delta, as well as international tourists from Asian and European countries. In addition, the industry has encouraged businesses and workers in the service sector to develop unique, branded products.

Comrade Pham Duy Phong, Deputy Director of the Department of Tourism, said: To continue building the destination brand, the province needs to continue implementing policies to attract strategic investors to upgrade and improve infrastructure and technical facilities serving tourism development. Priority should be given to projects building high-end resort hotels and commercial hotels (with standards of 3 stars or higher). Emphasis should be placed on eco-friendly accommodation systems and homestays; priority should be given to investing in the construction of entertainment and sports facilities; and modern, high-quality medical and healthcare facilities… to meet the needs of tourists. At the same time, a professional, long-term, systematic, and consistent communication plan should be developed. More effective control of tourism service quality should be implemented, ensuring the environment, safety, and security for tourists, especially international tourists, creating trust and peace of mind for visitors when exploring Ninh Binh's tourist routes and destinations...

Building and developing a brand is a long-term process that requires perseverance, effort, and responsibility. It also requires close coordination and involvement from the entire political system in the province, the local community, and businesses to implement solutions effectively and comprehensively, gradually building Ninh Binh into a "safe, friendly, high-quality, and attractive" tourist destination, making it a major tourism center of the country and the Southeast Asian region.

Nguyen Thom

Source: https://baoninhbinh.org.vn/du-lich-ninh-binh-tiep-tiep-khang-dinh-suc-hap-dan/d20240830085438794.htm