Resolution 06 of the Provincial Party Executive Committee (term XIV) on tourism development to 2025, with a vision to 2030, identifies tourism as a spearhead economic sector and an economic pillar of Binh Thuan...
Overcoming the pandemic, recovering strongly
At the same time that Resolution 06 was issued, Binh Thuan also began to reopen to welcome tourists in the new normal period after a period of closure due to the impact of the Covid-19 epidemic. In the context of many difficulties due to the negative impact of the pandemic, with the drastic and close direction of the Provincial Party Committee - Provincial People's Committee and the continuous efforts of the sectors and localities, Binh Thuan tourism still has positive changes.
Realizing that the international tourist market has not yet recovered quickly, the local tourism industry has determined that this time it is necessary to focus on restoring and developing domestic tourism in conjunction with the implementation of the dual goal: both safely preventing the epidemic and developing tourism effectively and sustainably. Therefore, the work of planning, investing in developing infrastructure and technical facilities for tourism as well as promotion and advertising activities continues to be strengthened and innovated... Therefore, despite being heavily affected by the Covid-19 epidemic, Binh Thuan has shown itself to be one of the friendly, safe and attractive destinations in the country in attracting tourists.
Not only that, Binh Thuan also effectively utilizes its potential and advantages and focuses on developing the "smokeless industry" to turn tourism into a spearhead economic sector, an economic pillar of the province as proposed in Resolution No. 06. Accordingly, it aims to attract tourists with diverse types such as: High-class resort tourism and unique recreational sports, cultural - festival tourism, experiential discovery tourism... Especially investing in developing recreational sports tourism types on the sea (kite surfing, windsurfing, scuba diving) - on sand dunes (off-road driving, sand sliding), golf, spa services, mineral mud baths, forest - waterfall - lake ecotourism. In which, priority is given to developing "green" tourism products, linking tourism activities with preserving and promoting resource values and protecting the environment, visiting and learning about the life of the community, traditional craft villages...
It can be said that, up to now, Binh Thuan tourism has overcome the pandemic and transformed strongly, continuing to affirm itself as an attractive destination with the typical image of "Blue sea - White sand - Golden sunshine".
Promote advantages, break through and rise up
In addition to its favorable geographical location as a gateway for economic, cultural and social exchanges with the provinces of the Southeast, South Central and Central Highlands, Binh Thuan also owns 192 km of coastline with many beaches, beautiful landscapes, and favorable weather for outdoor tourism activities. From the available advantages, the locality strives to affirm itself as one of the key areas for tourism development in the country, a center for national and international sea sports tourism. In addition, the province is also coordinating to organize the Contest "Vietnam's Aspiration: Making Phan Thiet the world's leading MICE and Wellness tourism destination by 2045". This shows that Binh Thuan is also very interested in the new type of resort tourism combined with conferences, seminars, exhibitions, event organization, and rewards (MICE tourism) and health care and nursing tourism (Wellness tourism). Through that, we will promote investment attraction, develop conference and seminar centers in large-scale tourist complexes and health tourism projects, international hospital investment projects combining treatment with care, health recovery, aesthetics, etc.
In particular, this year, the locality is honored to host the National Tourism Year 2023 - Binh Thuan - Green Convergence, which is an opportunity for the industry to attract and increase the number of tourists. Another advantage is that the expressway sections of Dau Giay - Phan Thiet and Phan Thiet - Vinh Hao have been put into use, significantly shortening the travel time of tourists to Binh Thuan. Therefore, recently, tourism activities in the province have been very vibrant, especially during the peak summer tourist season of 2023 with a high number of visitors, reaching an average of more than 800,000 arrivals/month. In the first 7 months of this year, the whole province is estimated to have welcomed more than 5.3 million visitors, an increase of 82% over the same period last year (of which international visitors were about 133,500, an increase of 4 times over the same period), with revenue from tourism activities reaching nearly 13,450 billion VND, an increase of 2.1 times over the same period... According to the assessment, with many favorable factors and efforts of the locality, the completion of basic tourism targets in 2023 can be completed soon. That is, the whole year welcomed 6,720,000 visitors, an increase of 17.48% over the same period (of which international visitors were 220,000, an increase of 2.5 times) and achieved total revenue from tourists of 15,900 billion VND, an increase of 16.23% over 2022.
Tourism development not only contributes to changing the face of urban and rural areas but also preserves and promotes the value of historical and cultural relics, natural resources and improves the local environment. Thanks to that, the role and position of tourism are increasingly enhanced, gradually demonstrating and affirming the key economic sector as one of the three main pillars in the economic structure of Binh Thuan, along with high-tech industry and agriculture... Up to now, the whole province has attracted 384 valid tourism projects with a total investment of 68,875 billion VND (including 22 foreign investment projects with an investment capital of more than 11,230 billion VND), currently nearly 190 projects have come into operation. In addition, there are hundreds of tourist accommodation establishments ready to welcome, serve and bring the best experiences to tourists when visiting, relaxing and entertaining in Binh Thuan.
In order to bring tourism to a worthy level and make a strong breakthrough in the coming time, the Provincial People's Committee has recently issued a Plan to implement the Project "Application of Industry 4.0 technology to develop smart tourism, promoting tourism to become a spearhead economic sector". Or such as meeting to discuss and pilot the Project on developing the night-time economy of Binh Thuan province until 2030 to gradually promote night-time economic activities in the province, building Phan Thiet - Mui Ne and tourist destinations into vibrant and attractive destinations. On the other hand, it also issued a Plan to implement the Government's Resolution on key tasks and solutions to accelerate recovery and accelerate effective and sustainable tourism development. From there, mobilize resources to focus on developing tourism to become a spearhead economic sector, a solid economic pillar of Binh Thuan as well as building and preserving the image of a destination "Safe - Friendly - Quality - Attractive" ...
Implementing Resolution 06 of the Provincial Party Committee (term XIV), the locality also aims to build Mui Ne National Tourist Area into one of the leading destinations in the Asia - Pacific region. The goal is to welcome 8.9 million visitors by 2025 (international visitors account for 10 - 12%) and tourism revenue of VND 23,300 billion, and by 2030, welcome 16 million visitors (international visitors account for 15 - 20%), tourism revenue of VND 63,000 billion...
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