Companies are evaluated and ranked based on three main criteria: first, financial capacity shown in the most recent financial report; second, media reputation assessed using the Media Coding method; third, survey of research subjects and stakeholders conducted in August 2023.
Accordingly, DOJI has excellently entered the Top 5 prestigious retail companies in 2023. This is also the 7th consecutive year DOJI has been honored with this prestigious award.
To date, DOJI owns 50 branches, nearly 200 centers and more than 400 agents nationwide, building a product distribution system covering the entire Vietnamese market.
Ms. Le Thi Hien, Deputy General Director of DOJI Group (in red, standing in the middle) received the trophy and certificate from the Organizing Committee.
Over the years, DOJI has achieved breakthroughs with impressive growth and business results. At the end of 2022, DOJI's equity increased by 19% compared to the previous year, reaching VND 6,360 billion. Along with that, the company also achieved a profit after tax of more than VND 1,000 billion.
Sharing about this achievement, DOJI representative said: "The award is objective proof of the group's effective business operations. We always invest and focus on customer experience and constantly innovate, innovate thinking, launch quality products, lead trends with professional and dedicated services to attract consumers".
Customers experience and shop for jewelry products at DOJI.
DOJI regularly introduces and launches high-end jewelry collections, applying modern manufacturing technology, achieving prestigious domestic and international certifications. At the same time, the group also focuses on building a team of customer consultants and high-quality after-sales services.
With strategic vision and enhanced competitive advantage in the market, DOJI has brought customers unique and different experiences when launching DOJI Smart Center in Hanoi and Da Nang.
This is a smart jewelry shopping model that applies the world's leading artificial intelligence and virtual reality technology. From there, it serves the maximum needs of customers in the 4.0 era, affirming DOJI's pioneering position in the market.
DOJI Smart has created a new experience for customers in the digital age.
Jewelry is not an essential commodity, so businesses need unique and effective marketing activities to create good conversions in business. Clearly identifying this, DOJI has built a multi-channel communication strategy that hits the right customer psychology, contributing to making the jewelry market closer and more accessible to modern consumers.
This is also the leading factor contributing to increasing DOJI's media reputation - one of the 3 important criteria to evaluate the Top 5 prestigious retail companies in 2023.
The award objectively reflects the business's performance.
With the competition of core advantages and strong potential, DOJI has successfully positioned itself as a leading retailer, gradually marking Vietnam on the regional and world map in the jewelry industry.
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