Dialogue on mechanisms and policies to promote the development of cultural industries in the music sector

Scene of the dialogue program, morning of April 20

The dialogue was moderated by Mr. Tran Hoang, Director of the Copyright Department; Mr. Nguyen Xuan Bac, Director of the Performing Arts Department; Ms. Tran Thi Phuong Lan, Director of the Department of Culture - Arts - Central Propaganda and Mass Mobilization Commission. The event also had the participation of representatives of organizations and businesses operating in organizing music events, performing arts, etc.

According to Mr. Tran Hoang, this is the first time the Copyright Office has had an open, direct dialogue on the development of cultural brands in the cultural industry. The program was organized to grasp the situation and reality of organizing music events in Vietnam and abroad, development directions; difficulties and obstacles in mechanisms, policies, and administrative procedures in the process of organizations and individuals organizing music events.

Along with that is the orientation to develop large-scale music events domestically and export abroad to promote the development of the cultural industry, entertainment industry, and spread Vietnamese cultural values ​​to the world. In addition, it acknowledges proposals to remove difficulties and obstacles; proposes support from the Government, the Ministry of Culture, Sports and Tourism, domestic management agencies at all levels and Vietnamese agencies abroad in the process of organizing large-scale music events in Vietnam and abroad.

Director of the Copyright Office Tran Hoang speaks

Practice over the years has shown that music is not only a means of entertainment but also a means of connecting the community, promoting cultural exchange and enriching the spiritual life of the public. Organizing large-scale music events brings economic benefits, creating business opportunities for many industries such as tourism, advertising, cuisine, gift products, media, etc.

At the dialogue event, representatives of state management agencies listened, discussed and frankly shared with individuals, organizations and typical businesses operating in the music field about the contents related to the results achieved and the contributions of the music industry to the development of culture - economy - society in general, and to the development of cultural industries in particular.

Mr. Xuan Anh - media representative of Yeah1 Group Joint Stock Company, the organizer of the Concert Anh trai vu ngan cong gai ; Mr. Pham Minh Toan - representative of Vietfest, the co-organizer of the Ho Chi Minh City International Music Festival; Mr. Chau Le - representative of the production unit Hue Symphony... agreed when sharing the difficulties and problems regarding mechanisms and policies for large-scale music performances; issues related to finance, taxes, fees as well as inadequacies in infrastructure, human resource needs to promote the development of Vietnamese music, copyright protection of musical works to develop the cultural industry.

Representatives of organizations and businesses operating in the music industry frankly discussed with the organizing committee.

The story of copyright - works, commercialization of music-related products; brand building; application of information technology in promoting the development of the music industry; public-private cooperation, attracting foreign investment from music products; connection and cooperation between units in the music field; internationalization of Vietnamese culture through music products... were also mentioned by representatives from the Vietnam Musicians' Association, the Vietnam Recording Industry Association, the producer of Vietnam Idol, BH Media, TikTok Vietnam, Nam Viet Media Company...

The units also proposed to have in-depth seminars, long-term and short-term training courses for those working in the field of organizing music events, performing arts, etc.

Mr. Pham Minh Toan, representative of Vietfest, said: “Currently, many music events in Vietnam are organized for free for the audience. Domestic audiences do not have the habit of buying tickets, while many international music events and festivals where we invite artists from other countries, they all ask about the ticket sales policy. The culture of paying for music is something that needs to be focused on during this time and in the future. Events cannot rely on sponsors forever.”

Director of the Department of Performing Arts Nguyen Xuan Bac speaks at the dialogue program

Director of the Copyright Department Tran Hoang commented that in recent times, music programs and activities have developed very strongly with many production brands. However, the development of the music industry has not really been commensurate with its potential.

"Issues related to tax policies, policies to attract foreign investors, ways of association, support mechanisms to facilitate the organization of major events, communication about the culture of paying for works, market development, development of commercial products for works, programs... are focused on. The State and competent agencies will consider and have appropriate long-term and short-term policies. Decree 144, legal documents, and financial policies will soon be amended to suit the direction of cultural industry development," Mr. Tran Hoang emphasized.

TIEU TAN

Source: https://www.sggp.org.vn/doi-thoai-ve-cac-co-che-chinh-sach-thuc-day-phat-trien-cong-nghiep-van-hoa-trong-linh-vuc-am-nhac-post791604.html