Innovation is the “gene” that determines a business's pioneering position.

This is the comment of Mr. Le Hong Quang - General Director of MISA Joint Stock Company at the Vietnam National Brand Forum organized by the Department of Trade Promotion (XTTM) (Ministry of Industry and Trade) on April 16, 2025.

The forum was attended by Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan, along with representatives of ministries, branches, provincial and municipal People's Committees; trade promotion organizations, domestic and international economic experts and business representatives.

At the seminar “Innovation – The driving force for breakthroughs in Vietnam’s national brand” within the framework of the forum, General Director Le Hong Quang shared about MISA’s innovation strategy to support the small and medium-sized enterprise (SME) community to improve management capacity and competitiveness.

Mr. Le Hong Quang - General Director of MISA (second from right) shared at the discussion session

According to Mr. Quang, over the past 30 years, MISA has made continuous efforts to create technological solutions to help businesses, especially those with limited resources, easily access modern technology. He said that at the time MISA was established, providing technological solutions for SMEs was very rare. Software businesses in Vietnam often choose to develop products according to the specific requirements of each business, targeting companies with strong financial potential and technological capabilities - something that SMEs can hardly meet. Faced with that reality, MISA has set a different goal, aiming to create "popular software" products that businesses can easily access and use at low cost.

MISA has developed a comprehensive digital platform ecosystem for enterprise resource planning (ERP). However, instead of providing a full ERP platform with high costs and redundant features, MISA divides the platform into small applications, suitable for the needs, scale and industry of each business at each stage of development. When the business expands in scale or needs to add other applications, MISA can easily respond while still ensuring data connectivity and inheritance.

In addition to overcoming obstacles in technology tools, MISA also pays special attention to the human factor. Realizing that SMEs lack technology-savvy personnel, MISA has cooperated with universities and colleges to develop and standardize technology training curricula, introducing MISA software into early teaching. The goal is to create a human resource capable of effectively applying technology for businesses in Vietnam. In addition, in order to improve the management capacity of SMEs, MISA also integrates advanced world management standards and processes into its products, helping business leaders and personnel innovate their thinking and working methods to increase efficiency.

Currently, MISA has more than 300,000 corporate customers and more than 3.5 million individual customers, which proves the trust in the effectiveness of the solutions that MISA brings. To continue to maintain and develop its position, MISA has always promoted the spirit of innovation and flexible change to adapt.

“Innovation is not a specific program or product, but must be the gene that determines the pioneering position of the enterprise. MISA is always afraid of being outdated. Today's innovative products can be replaced tomorrow, so MISA always creates a cycle of innovation to keep up with new technology trends,” Mr. Le Hong Quang shared. Right from the early days of the 4.0 industrial revolution in Vietnam, MISA has been a pioneer in actively converting desktop software to online software on the cloud computing platform. And now, in the period of AI blossoming, MISA continues to be a leading enterprise in developing comprehensive AI-integrated products to support MISA customers in digital transformation quickly and effectively.

Appreciating MISA's innovation efforts, at the forum, Mr. Dao Minh Chien - Deputy Director of the Trade Promotion Agency commented: MISA is always a pioneer in technology and is currently a pioneer in AI application, creating typical innovative products promoting digital transformation in Vietnam.

Mr. Dao Minh Chien - Deputy Director of the Department of Trade Promotion highly appreciated MISA's innovation efforts.

With over 30 years of experience in the technology field, MISA is always ready, proactive in innovation, accompanying the Vietnamese business community to improve management capacity, together contributing to building and enhancing the internal strength of the Vietnamese national brand.

Source: https://www.misa.vn/151339/doi-moi-sang-tao-la-bo-gen-quyet-dinh-vi-the-tien-phong-cua-doanh-nghiep/