On November 7, the Vietnam Tourism Association held a seminar on "Promoting tourism communication" to improve the effectiveness of communication and promotion of tourism activities in the coming time.
Speaking at the seminar, Chairman of the Vietnam Tourism Association Vu The Binh said that Vietnam's tourism has gradually recovered, with international visitors reaching more than 10 million, and domestic visitors higher than before the Covid-19 pandemic.
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| Chairman of Vietnam Tourism Association Vu The Binh speaks at the seminar. (Photo: Le An) |
According to Mr. Vu The Binh, the recovery of Vietnamese tourism has had positive contributions from effective propaganda and promotion by press agencies.
However, propaganda activities also have many limitations. Many policies and guidelines on tourism of the Party and the State are basically informed promptly, but there is also a lot of information in localities and destinations that has not been communicated deeply and widely.
Mr. Vu The Binh emphasized: "Many negative information in tourism activities are sometimes pushed up too much, unintentionally affecting tourists' psychology and reducing the attractiveness of the destination.
Therefore, press agencies need to provide multi-dimensional, objective and beneficial information for Vietnam tourism to contribute to enhancing the attractiveness of Vietnam tourism.
The discussion raised issues such as why it is necessary to communicate about sustainable tourism development; which communication channels can be used to communicate messages about sustainable tourism development; how media agencies inform readers and tourists; what the media should do and how to do when incidents and crises in tourism occur...
Sharing here, Mr. Vu Quoc Tri, General Secretary of the Vietnam Tourism Association, affirmed that the media plays an important role in helping domestic and foreign tourists better understand the tourism industry; contributing to spreading the beautiful image of the country and people of Vietnam, and at the same time giving suggestions for the Vietnamese tourism industry to improve shortcomings.
However, for Vietnam's tourism to develop sustainably, strongly, and commensurate with its potential, it needs proper communication with a sense of responsibility and diverse implementation on television channels, newspapers, social networks, and media...
From a business perspective, the Director of Hanoitourist Travel Company (Hanoi Tourism Corporation) said that, along with the locality further promoting the destinations, media agencies should have timely information about tourist trends and potential international tourist markets.
Currently, the Vietnam Tourism Association has established a Tourism Journalists Club with more than 80 members from press agencies nationwide, regularly exchanging, promoting and supporting tourism information.
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| Scene of the discussion. (Photo: Le An) |
Sharing at the seminar, many members said that to effectively communicate tourism, more connection and multi-dimensional information from both management agencies, the Vietnam Tourism Association and localities is needed.
For social criticism information related to tourism activities, press agencies also need to be provided with timely information from management agencies, associations, businesses, and experts to report timely, oriented, and effective news.
In addition, many opinions also expressed the hope that the Vietnam Tourism Association will regularly organize professional activities and field trips to serve tourism promotion work.
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