Global PC sales fall for 6th consecutive quarter

VietNamNetVietNamNet12/07/2023


The global PC market is shrinking, according to data released by IDC. Apple was the only PC maker in the top five to see growth, up 10.3%. Macs accounted for 8.6% of the global PC market, with 5.3 million units shipped in the second quarter alone.

Apple is the only computer company in the top 5 to record market share growth. (Photo: Reuters)

PC sales fell 13.4% in the same period, from 71.1 million to 61.6 million, according to IDC. Despite their high prices, Apple computers still have a loyal following. The company continues to develop its own chipsets to reduce its dependence on Intel. In June, the "bitten apple" introduced a new Mac Pro equipped with an M2 Ultra chip.

Lenovo, HP, Dell and Acer all saw significant declines. Acer was hit the hardest, down 19.2% from a year ago, while HP sold 13.4 million units, unchanged from the 13.5 million units it sold in the same period last year.

Meanwhile, research firm Canalys said the decline in the global PC market has slowed and Apple beat the market with a 51% increase thanks to the launch of the 15-inch MacBook Air. Canalys said the industry is starting to recover as individuals and organizations enter a post-Covid-19 device upgrade cycle.

According to Canalys, the global PC market fell 12% in the second quarter, significantly slower than the 30% decline in the previous two quarters. Ishan Dutt, chief analyst at Canalys, commented that there are indications that many of the problems affecting the industry have eased.

Apple sold 6.8 million computers, increasing its market share from 6.4% to 11% in a year as supply chain problems were resolved and demand for the new MacBook Air benefited, Canalys data showed. Lenovo's sales fell 18.1%.

Canalys researcher Kieren Jessop said inventory levels fell in the second quarter, and all customer segments should improve for the rest of 2023. Still, Canalys expects PC shipments to be lower in 2023 than in 2022 as consumers prioritize essentials amid high inflation and rising interest rates.

(According to Reuters, CNBC)

What did Apple do to reach a market capitalization of $3,000 billion? In an unpredictable economic environment, Apple reaching a market capitalization of $3,000 billion can be considered a miracle.


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