With the increasing demand for clean water, water purifiers have become an essential product in every Vietnamese family. Dien May Xanh not only sees the potential for growth in this market but also gradually changes the consumption habits of the community, helping many people access clean and safe water sources.

According to Dien May Xanh's report, the sales of water purifiers sold at this supermarket system have grown impressively after 5 years of entering the market. Specifically, in 2019, the unit sold 125,000 units; in 2020, the number increased by 100,000 units; in 2021, 373,000 units were sold, nearly double that of 2020; 2022 was the year with the highest sales compared to the previous year, with nearly 400,000 units supplied to customers, bringing in revenue of more than 2,000 billion VND for the unit.

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Dien May Xanh has sold about 400,000 water purifiers on the market. Photo: Dien May Xanh

In 2023, in the context of economic recession, consumers tightened spending, causing sales of Dien May Xanh and the water purifier industry to be significantly affected. However, by the end of 2023, Dien May Xanh's water purifier sales had increased by 22% compared to the previous period.

A representative of the chain said that with sales of about 400,000 units, Dien May Xanh currently holds about 50% of the water purifier market share in Vietnam. Dien May Xanh aims to supply 600,000 water purifiers by 2025.

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Dien may Xanh aims to bring pure water to every home. Photo: Dien may Xanh

To achieve this goal, Dien May Xanh constantly diversifies its products, improves service quality and supports customers more effectively. This supermarket chain has cooperated with 6 brands in the field of water purifiers, including: Kangaroo, Karofi, Sunhouse, Hoa Phat, Mutosi and Toshiba, launching the program "Joining hands - Greening clean drinking - Covering all of Vietnam".

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Dien May Xanh cooperates with 6 prestigious brands, determined to realize the dream of greening clean water throughout Vietnam. Photo: Dien May Xanh

Mr. Doan Van Hieu Em, CEO of Dien May Xanh, shared: “The cooperation with 6 big brands is an important step in Dien May Xanh's strategy. In addition to expanding our product portfolio, our deeper purpose is to accompany and join hands with partners to bring clean water to every home.”

With this cooperation, consumers will have more product choices, suitable for the needs and economic conditions of each family. Dien May Xanh also pioneers in implementing attractive promotional programs and convenient financial shopping solutions such as receiving the device first - paying later, to support consumers to easily have a device to use immediately, with a budget divided into monthly installments, without having to pay additional hidden fees or interest, suitable for the financial conditions of each family.

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Dien May Xanh customers can immediately own a quality water purifier with an initial cost of 0 VND. Photo: Dien May Xanh

In addition, customers who buy water purifiers at the Dien May Xanh chain not only receive support for home delivery and installation, but also receive free replacement of the first rough filter core for the first year, a 50% discount on replacing the rough filter cluster for the next 3 years, along with a warranty policy, and a "super" convenient and economical exchange policy.

Ngoc Minh