Proactive raw materials
During the Lunar New Year, people's demand focuses mainly on food and fresh food (delicious rice, sticky rice, pork, chicken, etc.); processed food (cakes, jams, candies, wine, beer, soft drinks, etc.); garments, footwear, fuel and some agricultural products such as vegetables, tubers and fruits. Therefore, for businesses, cooperatives and production facilities in these industries, the busiest time is before the Lunar New Year.
In Hai Duong, recently, many OCOP products of the province have been trusted and chosen by consumers to use and give as gifts during the Lunar New Year because they ensure food hygiene and safety, origin, design, etc. The Lunar New Year has become the most important season of the year for many OCOP entities.
At this time, the fields of yellow sticky rice in An Lac Ward (Chi Linh City) are ripe and ready for harvest. This year's crop, An Lac Ward has more than 140 hectares of yellow sticky rice, equivalent to last year's. This crop, the rice yield is about 1.7 quintals/sao, down about 30 kg/sao compared to last year due to the impact of storm No. 3. The An Lac Ward Agricultural Service Cooperative has planned to purchase sticky rice from farmers to prepare goods for Tet.
Mr. Mac Van Thao, Chairman of the Board of Directors and Director of the An Lac Ward Agricultural Service Cooperative, said: “We plan to purchase about 30 tons of yellow sticky rice from farmers to proactively source raw materials for Tet. Being proactive right from the raw material preparation stage will help the cooperative have a clear production plan, anticipating unfavorable factors when sticky rice prices are forecast to increase at the end of the year."
Bao Hien green bean cake facility (Hai Duong City) is entering the biggest production season of the year with two main products: green bean cake and sticky rice cake. To ensure production progress, the facility will hire 20 more seasonal workers.
The raw materials are proactively selected by the facility from famous growing areas in Hung Yen and Bac Ninh to ensure deliciousness. Mr. Vu Ngoc Chan, owner of Bao Hien green bean cake facility, said: "We expect to supply the market with more than 10 tons of green bean cakes this Tet, equivalent to last year's Tet."
According to Mr. Le Hong Giang, owner of Van Giang Confectionery Production Facility in Hai Duong City, the Lunar New Year is always a "golden season" for businesses and confectionery production facilities when purchasing power increases dramatically. On average, each month, the facility produces about 30 tons of confectionery distributed to stores and agents in many provinces and cities across the country. During the peak month of Tet, output doubles. This year, the facility plans to supply more than 60 tons of peanut candy, sausage candy, sausage cakes, ginger tea, etc. to serve consumers.
Although there are many types of confectionery on the market today, from domestic to imported, the traditional flavor of Van Giang is still chosen by many people, especially as gifts during Tet. To increase competitiveness in the market, Van Giang Confectionery Production Facility has proactively researched and created new products, reaching more customers, especially young people such as cheese yogurt gummy candies, brown rice peanut sesame candy... The packaging and product boxes are also carefully taken care of by the facility to create luxury and elegance, suitable for gifts.
Improve quality and design
Phuong Khiem One Member Co., Ltd. in Kinh Mon town has prepared wine for sale during Tet. This year's Tet, the company plans to sell about 8,000 liters of wine, down about 2,000 liters compared to last year's Tet. Wine sold during Tet focuses on 4 types: cordyceps, yellow sticky rice, wild sim and ginseng. Each type has a different flavor but the ingredients all originate from Kinh Mon.
The company has cultivated Cordyceps and prepared to soak Cordyceps in wine to sell during this Tet holiday. Not only focusing on improving quality, Phuong Khiem One Member Co., Ltd. also focuses on product design. The company's wine is bottled in many eye-catching designs and divided into different capacities to give customers more choices. The smallest bottle is 330ml, the largest is 10 liters. Since the end of October, many regular customers have placed orders for Tet from the company.
Wine of Phuong Khiem One Member Co., Ltd. is mainly supplied to the market in the province and some neighboring localities such as Hai Phong, Hanoi, Hung Yen. Each product has a barcode, QR code to trace the origin...
The company also regularly participates in fairs and trade promotions inside and outside the province to promote and introduce products to many customers. Thereby, creating opportunities for Phuong Khiem wine brand to gain a foothold in the market not only in the province but also towards expanding the product consumption market nationwide.
An Lac Ward Agricultural Service Cooperative also regularly listens to customer feedback and reviews to make appropriate changes. Previously, the cooperative's yellow sticky rice was packaged in 3 kg zip bags, then switched to using 3 kg vacuum bags so that the rice grains could be preserved for a long time while still maintaining the same quality. At the end of 2023, the cooperative reduced the weight to 2 kg/bag to suit consumer needs.
Along with that, there are also cardboard boxes (each box contains 10 product boxes) for large orders to facilitate the transportation process. The product packaging is also designed more beautifully with the image of the golden sticky rice flower and especially the image of the historical relic Cao An Lac temple, creating a unique and distinctive feature.
According to Mr. Thao, Chairman of the Board of Directors, Director of An Lac Ward Agricultural Service Cooperative: “In the coming time, we will apply organic rice cultivation methods, apply advanced science and technology in the production process to continue to improve product quality. Thereby, we will create a solid position in the market”.
According to the Department of Industry and Trade, it is forecasted that during the Lunar New Year (from December 15 to January 15), the purchasing power of Hai Duong people will focus on a number of product groups: from 5,000-6,000 tons of rice, 700-800 tons of candy, 15,000-16,000 liters of wine, beer and soft drinks...
Source: https://baohaiduong.vn/doanh-nghiep-hai-duong-vao-guong-san-xuat-hang-tet-396682.html
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