That is notable information at the Conference on tourism promotion in 2024, organized by the Vietnam National Administration of Tourism on the afternoon of April 10.
Inviting American film producers to promote Vietnam tourism
In the promotion plan of Vietnam's tourism industry in 2024, such as participating in international tourism fairs, introducing Vietnamese tourism in other countries,... it is expected to organize promotional activities through cinema.
As a connecting point, Mr. Nguyen Chau A, General Director of Oxalis Adventure, said that he is working with the representative of Indochina Productions - the producer of the films Kong: Skull Island and Peter Pan, which had scenes filmed in Vietnam, to plan to organize the Expo in Hollywood exhibition, scheduled to take place in September 2024, in Los Angeles (USA).
A one-day exhibition dedicated to Vietnam, with the participation of about 200 film producers, including major companies such as Amazon, Netflix, Disney, ... who have the right to decide on filming locations. Here, Vietnam will call on filmmakers to participate in production in Vietnam, with its own support policies.
The event's budget is about 10 billion VND, 100% mobilized from business contributions, with 15-20 exhibition booths of large businesses, booths introducing Vietnamese cuisine,...
This is a major project chaired by the Ministry of Culture, Sports and Tourism, with the coordination of the Vietnam National Administration of Tourism, the participation of major tourism businesses, film studios, logistics service companies, etc. If successful, Mr. Nguyen Chau A said that it will promote filmmaking activities in Vietnam, thereby promoting the image of the destination very well.
At the conference, representatives of tourism agencies from localities such as Ho Chi Minh City, Hanoi, and Vietnam Airlines also expressed support for this policy.
In addition, regarding tourism promotion, localities and tourism businesses also recommended that the Vietnam National Administration of Tourism should promptly and decisively implement the promotion plan set out for this year. The management agency also needs to complete the promotion plan by November every year so that localities can base on it to develop their own promotion plans.
Deputy Director of Hanoi Department of Tourism, Mr. Nguyen Hong Minh commented that every year, localities and businesses spend their own promotion costs but still lack a "conductor" to coordinate. We have not yet taken advantage of diplomatic missions abroad in promoting tourism. Furthermore, it is necessary to promote the early establishment of Vietnam tourism representative offices in strong and potential markets, instead of the Lao market as recently proposed by the Vietnam National Administration of Tourism.
Raising awareness of Vietnam destinations
According to the Vietnam National Administration of Tourism, continuing the growth momentum of 2023, in the first quarter of 2024, Vietnam tourism welcomed 4.6 million international visitors to Vietnam, an increase of 72% over the same period in 2023 and an increase of 3.2% over the same period in 2019.
This year, the tourism industry aims to reach 17-18 million international visitors. Deputy Minister Ho An Phong noted that although Vietnam's tourism has achieved impressive results, which is a bright spot, compared to neighboring countries and competitive markets, it is clear that we have not achieved this because there is still much room and potential.
Deputy Minister Ho An Phong commented that this year, tourism growth is expected to reach the same level as in 2019. "Although we have recovered as before the pandemic, we are still 4-5 years behind," he said.
Therefore, in the solutions to achieve the plan set for 2024, according to Mr. Phong, it is necessary to innovate tourism promotion work, especially in the post-Covid-19 context and the world with many fluctuations. It is necessary to change the way of doing things and the approach to the market.
He likened promotion to a never-ending stream, if it stops it will be gone. If we do not continue to do it persistently, continuously, regularly, and make it more impressive, the Vietnamese tourism brand will be forgotten.
The Deputy Minister of Culture, Sports and Tourism said that the annual plans and tasks for tourism promotion are very broad, covering many areas, key markets and potential markets, but resources are limited so the results are not as expected. Therefore, mobilizing socialization, especially the joint efforts of localities and the business community, in participating in tourism promotion activities and events with national highlights is very important.
According to Mr. Nguyen Chau A, General Director of Oxalis Adventure, a country that wants tourism to develop needs to have strong destinations, which requires very good destination promotion.
Regarding promoting Vietnamese tourism at fairs and roadshows, Mr. A believes that if partners go to sell and tourists do not recognize what the destination has to offer, they will not go. Therefore, it is necessary to promote to raise awareness of Vietnamese destinations for tourists in all the markets we target, so that they can search for Vietnam when traveling or through partners to buy tours to Vietnam.
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