A business that has been selling only one product in Vietnam for 18 years has just launched a new product.

Tạp chí Doanh NghiệpTạp chí Doanh Nghiệp01/04/2024


DNVN - After nearly 18 years of presence in the Vietnamese market with a single product, on April 1, Yakult Vietnam officially launched the new product line Yakult Light.

Before launching in Vietnam, Yakult Light with its striking blue packaging was a favorite product in many countries, contributing to raising total sales of Yakult products to more than 40 million bottles per day.

The new product has nearly 45% less sugar.

Thanks to the researched formula, the amount of sugar in each bottle of Yakult Light is reduced by nearly 45% compared to the original Yakult and uses a sweetener that is safe for health according to the standards of the Ministry of Health. This product is a suitable choice for those who need to reduce sugar in their diet or those on a diet.

Yakult Light retains its core values, providing all the same benefits as the original product with more than 6.5 billion L. paracasei Shirota probiotics, without preservatives, colorants or stabilizers. The L. paracasei Shirota strain in the product can help improve intestinal health by increasing beneficial bacteria and reducing harmful bacteria, helping to balance intestinal microflora, reduce the formation of harmful substances and toxins, improve intestinal microflora, prevent diarrhea and constipation. Yakult product lines are suitable for everyone.

Through the message "More choices - More fun", Yakult Vietnam hopes to bring a new choice to meet the diverse needs of consumers and encourage people to pay more attention to maintaining daily health care.

Yakult is a Japanese fermented milk drink brand, present in more than 40 countries and territories. Yakult's product lines are developed based on the dedication of Japanese professor and doctor Minoru Shirota, who researched and isolated the L. paracasei Shirota strain. The brand launched its first product line in the Vietnamese market in 2007.

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