HoSE has just announced the top 10 brokerage market share rankings in 2024. Accordingly, VNDirect's market share has continuously decreased after the hacker incident, while Ms. Nguyen Thanh Phuong's Vietcap caused 'shock' when it jumped up 3 places.
The 2024 securities brokerage market share rankings have many changes - Photo: QUANG DINH
According to information from the Ho Chi Minh City Stock Exchange (HoSE), VPS Securities Joint Stock Company continues to lead the stock brokerage market share on the HoSE in 2024 with 18.26%.
Thus, VPS has marked 4 consecutive years of leading the brokerage market share on HoSE. However, this "giant" market share tends to decline, significantly decreasing compared to 2023 (19.06%).
Faced with huge competition from technology securities companies and units with parent banks behind them, VPS with its once-attractive "zero fee" strategy is gradually showing signs of market saturation.
The second position of this year's ranking also remained unchanged when HoSE continued to "name" SSI Securities, chaired by Mr. Nguyen Duy Hung, with 9.18% market share.
SSI representative said that 2024 continues to be a year of fierce competition between companies to attract and retain customers.
"Not only free transactions, many securities companies also implement margin incentive programs and refunds to attract and retain trading customers. In addition, factors such as network security and diversity of products and services are also factors that customers care about when choosing a securities company to trade with," said an SSI representative.
| 2024 | 2023 |
|---|---|
| VPS (18.26%) | VPS (19.06%) |
| SSI (9.18%) | SSI (10.44%) |
| TCBS (7.18%) | VNDirect (7.01%) |
| HSC 6.41% | TCBS (6.32%) |
| Vietcap (6.08%) | HSC (5.32%) |
| VNDirect (5.87%) | Mirae Asset (5.06%) |
| MBS (4.89%) | MBS (5%) |
| Mirae Asset Vietnam (4.54%) | Vietcap (4.47%) |
| KIS Vietnam (2.93%) | KIS Vietnam (3.20%) |
| VCBS (2.91%) | FPTS (3.04%) |
The figures just released by HoSE show that the market share picture in 2024 has many significant disturbances.
Accordingly, VNDirect Securities, chaired by Ms. Pham Minh Huong, has "fallen" out of the top 3 to the top 6 when its market share decreased from 7.01% to 5.87%.
Thus, VNDirect lost 1.14% of market share in the year the IT security incident shocked the market.
Meanwhile, with continuous growth, Techcom Securities (TCBS) continued to jump one place compared to last year, to the top 3 with 7.18% market share. HSC also "jumped" from 5th place to the top 4 with 6.41%.
But the most notable is the acceleration of Vietcap Securities in the past year. The securities company chaired by Ms. Nguyen Thanh Phuong has "jumped" from the top 8 in 2023 to position 5. Vietcap's market share has increased from 4.47% to 6.08%, equivalent to an additional 1.61%.
The remaining 4 positions in the top 10 include 2 companies with Korean capital and 2 companies belonging to banks, respectively: MB Securities, Mirae Asset Securities (Vietnam), KIS Vietnam Securities, and Vietnam Joint Stock Commercial Bank for Foreign Trade Securities (VCBS).
If we only count the 4th quarter, the stock brokerage market share rankings on HoSE have changed significantly when VNDirect dropped to the top 7, Vietcap is in 4th place, FPT Securities has not been removed from the rankings.
Source: https://tuoitre.vn/do-thi-phan-chung-khoan-vps-va-vndirect-hao-hut-bat-ngo-o-cong-ty-ba-nguyen-thanh-phuong-20250107172944391.htm
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