Customers view and choose Richell branded products for their children at Magicwave stores
From this April, Vietnamese mothers and consumers can easily choose to buy Richell, when Richell products are officially available in Vietnam through Song Than Group (Magicwave).
Japanese food to Vietnamese home
With a diverse product ecosystem under the Richell brand and a consistent business philosophy since its establishment: "Bringing smiles to the world - Enhancing life with quality products", Richell Group has been bringing smiles and satisfaction to many customers after experiencing using Richell products.
For the field of children's products under the Richell brand, the group always invests heavily and constantly researches and develops increasingly perfect products to meet the needs of customers worldwide.
Therefore, Richell products have received the trust and high satisfaction from the community of mothers with young children, not only in Japan but also in many countries around the world, when accompanying them to make their journey of caring for and raising young children easier.
Most recently, in 2023, the results of the Tamahiyo 2024 Baby Products Award survey (a survey for parents in the two most famous magazines in Japan, Tamago Club and Hiyoko Club) showed that: Richell products are rated highest by parents for quality and usefulness for babies.
Richell is famous for products such as: Axstars straw bottle, Richell 3-stage training cup, TLI Richell weaning bowl, Richell Japanese-style weaning food processor...
In addition, since 2002, Richell branded products have received Good Design awards. This is the only comprehensive design evaluation and reward system, organized by the Japan Institute of Design Promotion (JIDP).
The award is derived from the "Good Design Selection System" which was established in 1957.
Currently in Japan, Richell brand baby products are displayed and sold at 100% of mother and baby stores with 2,000 stores, including major mother and baby chains such as Nishimatsuya, Akachan Honpo, Babies "R" Us, Aeon and others. Richel is also present in 5,000 drug stores across Japan.
Press conference on April 16 in Hanoi to introduce Richell products and announce the official distributor of Richell brand products in Vietnam
Richell Group has been actively expanding its global branch network, with branches in many countries around the world to connect and serve customers globally. In 2020, Richell established Richell Vietnam Co., Ltd. with the goal of getting closer to consumers in Vietnam.
"We always listen and understand the needs of customers to continue to innovate and create, bringing customers safe, durable, convenient and beautiful products, contributing to improving the lives of customers with convenient and useful products" - Mr. Honda Tomohiko - Director of Richell Vietnam Co., Ltd. said.
Realizing the similarity in business philosophy and goals, development orientation in the coming time, Magicwave and Richell Vietnam Co., Ltd. have officially signed a cooperation contract, according to which Magicwave becomes the official distributor of products in the baby products industry under the Richell brand in Vietnam from January 2, 2024.
The product is currently sold at mother and baby systems, supermarkets and traditional stores selling mother and baby products nationwide. Good Japanese products are now available in Vietnamese families, accompanying the care of Vietnamese babies.
Mr. Honda Tomohiko - Director of Richell Vietnam Co., Ltd. spoke at the press conference held today, April 16 in Hanoi.
Safe for every baby's growing journey
With professionalism in the product supply system to consumers, Magicwave and Richell Vietnam are bringing Richell's best products closer to consumers.
"The journey of growing up of each baby is a wonderful experience for them and their loved ones in Vietnamese families. We are happy to be part of this journey" - Magicwave representative shared.
Richell's diverse product range for young customers is officially available on baby shelves.
Richell products available on shelves include: Axstars straw bottle, Richell 3-stage training cup, Richell TLI weaning bowl, Richell Japanese-style weaning food processor, Richell weaning food freezer tray set,... Good quality, beautiful design and safety are the "guarantees" for customers to choose Richell in Japan for nearly 70 years, and now in Vietnam.
For any information/questions about the product, customers can contact directly for advice via hotline: 1800 6016 or visit the website: https://www.richellvn.com
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