On the evening of December 1, the Tourism Information Center, Vietnam National Administration of Tourism, opened the "Program to introduce and display intangible cultural heritage recognized by UNESCO associated with tourism development in ethnic minority and mountainous areas" at the Center for Culture and Arts (22 Hang Buom, Hoan Kiem, Hanoi).
This is an activity to implement tasks under Project 6, the National Target Program on Socio-Economic Development in Ethnic Minority and Mountainous Areas in 2023; in response to Vietnam Cultural Heritage Day (November 23).
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| Gongs are present in many festival activities of ethnic minorities in the Central Highlands. (Source: baodantoc.vn) |
At the ceremony, Deputy Director of the Vietnam National Administration of Tourism Nguyen Le Phuc said: "Cultural heritage tourism is identified as a key product line of Vietnam tourism and a core element that creates the Vietnam tourism brand."
In the three years 2019, 2020, 2022, Vietnam was honored to be awarded the title of “World's Leading Heritage Destination” by the World Travel Awards. This shows the outstanding global values and attractiveness of Vietnam's cultural heritage to the international community.
The program to introduce and display intangible cultural heritage recognized by UNESCO in association with tourism development in ethnic minority and mountainous areas is a practical activity to promote the unique values of heritage to develop tourism.
"Through this program, the Vietnam National Administration of Tourism hopes that localities, destinations, associations, tourism and travel businesses and communities will continue to join hands to preserve and promote heritage values, and increase the attraction of tourists to visit and experience the precious values of our country's cultural heritage," the Deputy Director of the Vietnam National Administration of Tourism emphasized.
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| Muong gong ensemble at the Heritage Stilt House, Heritage Park of Vietnamese Scientists. (Source: baodantoc.vn) |
Director of the Tourism Information Center Hoang Quoc Hoa informed: The Organizing Committee introduces and displays the heritage of the Central Highlands Gong Cultural Space and Thai Xoe Art. These are two unique, long-standing, and representative heritages of the Central Highlands, the Thai ethnic group in the Northwest and some other localities. To organize this program, the Organizing Committee has closely coordinated with many experts and artisans in culture, heritage, education, tourism, etc. to convey the outstanding values of the two types of heritage. On this occasion, the Tourism Information Center has created and released a video clip promoting these two heritages with the desire to bring the heritage closer to tourists.
Through the exhibition, the public learns about the stories of two cultural heritages that are being practiced, preserved, and promoted by the community through the voices of the artisans themselves.
The organizers want to convey the message to tourists: Let's "Go to the Northwest - Return to the Central Highlands, join the community to bring heritage to tourism". Each tourist coming here meets the communities, directly interacts and listens to the sharing from the community to appreciate the cultural heritage more, join hands to protect and promote the value of the nation's heritage.
The program also includes booths introducing local specialties, attractive tours to the Northwest and Central Highlands, and unique culinary experiences...
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