Applying science and technology to bring products to e-commerce platforms is currently a trend chosen by many companies and businesses. This is considered an inevitable step to expand new markets and increase opportunities to reach customers.
Xu Thanh Salanganes Nest Production and Trading Company Limited actively applies science and technology to bring products to e-commerce platforms.
If in the past, the promotion of new products was only carried out directly at seminars and product introduction fairs, in recent years, many companies and businesses have taken advantage of digital platforms such as Zalo, Facebook, YouTube, TikTok, Shopee... to promote and introduce products to a large number of customers. Typically, the store introducing 4-star OCOP products of Xu Thanh Bird's Nest Production and Trading Company Limited located at 508, Ba Trieu Street, Dong Tho Ward (Thanh Hoa City) organizes trade promotion, boosting the consumption of products extracted from bird's nest to a large number of consumers in and outside the province. Mr. Nguyen Van Tu, the company's director, said: "All of the company's products are labeled with traceability labels so that users can easily look up product information. In addition, to meet the consumer needs of customers, the company has developed a variety of products derived from bird's nests suitable for many ages, or each user's taste. At the same time, it focuses on investing in rich and vivid product packaging. Currently, the company has 20 facilities and agents selling products both inside and outside the province. In addition to direct sales channels, the facilities all promote product consumption on e-commerce platforms such as Facebook, TikTok, Shopee, Lazada, livestream on digital platforms and actively participate in fairs and exhibitions; promote product consumption at display booths, introduce products to tourists in tourist areas and destinations inside and outside the province. At the same time, establish a website, promote products on social networks, provide full information about products and customers. Customers can order online quickly and efficiently. Thanks to creative and diverse ways on digital platforms, the company now has a consumption of thousands of products/month."
In Quan Lao town (Yen Dinh), Ms. Thieu Thi Van Anh, Director of Secret Life Production, Trade and Service Company Limited, said: "Shopee, lazada, tiki... have become familiar names for both production and business establishments and consumers. Every consumer, when wanting to buy something, has the habit of opening shopping applications on their phones to search for products, instead of going directly to stores like before. Therefore, compared to traditional consumption methods, online sales channels through e-commerce platforms have opened up new opportunities for businesses to search, expand their consumption markets as well as promote their products and brands to domestic and foreign consumers. Therefore, doing business on e-commerce platforms is currently becoming a trend chosen by many companies and businesses. Specializing in the production and trading of products for mothers and babies such as cereals, herbal teas, soybean sprouts, baby food powder..., Secret Life Production and Trade Company Limited Secret Life Trading and Service has more than 2,000 distributors and retail agents at home and abroad with the main business form being online sales and e-commerce platforms. The company's revenue is about 2 - 3 billion VND/month, of which over 80% is from online sales channels".
Compared to traditional consumption methods, it is clear that online sales channels through e-commerce platforms not only open up new opportunities, helping companies and businesses introduce products to consumers across the country, but also support more convenient product consumption. To support businesses, production and business establishments in applying technology to bring products to e-commerce platforms, all levels and sectors in the province have actively coordinated with localities to organize training courses on information technology for businesses, cooperatives...; training on how to register sales accounts, store accounts, and operations on e-commerce platforms; guiding the packaging - connection - delivery process for companies, businesses, and cooperatives in the process of buying and selling on e-commerce platforms... Up to now, Thanh Hoa province has had hundreds of agricultural products, craft villages, and OCOP products put on e-commerce platforms such as lazada, tiki, voso.vn, postmart.vn...
Article and photos: Nguyen Dat
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