Dak Lak welcomed more than 700,000 tourists in the first 3 months of the year

Of which, there are 683,500 domestic visitors (up 81.34% over the same period in 2024) and 16,500 international visitors (up 104.31%).

As a result, the efforts of the Dak Lak culture, sports and tourism sector in improving professional quality; investing resources in the right direction, the province's tourism infrastructure system has had positive changes, contributing to renewing the appearance of destinations and attracting more and more domestic and foreign tourists to the province.

Dak Lak Department of Culture, Sports and Tourism promotes tourism at Vietnam International Travel Fair - VITM Hanoi 2025.

In particular, the early year festivals, the series of activities to celebrate the 50th anniversary of Buon Ma Thuot Victory (March 10, 1975), the liberation of Dak Lak province and the 9th Buon Ma Thuot Coffee Festival have contributed to attracting a large number of tourists to the locality in the first months of the year. The 9th Buon Ma Thuot Coffee Festival alone welcomed about 250,000 visitors, including 1,800 international visitors.

In 2025, the provincial tourism industry aims to welcome about 1.6 million visitors, including 50,000 international visitors, and strive to achieve total revenue of VND1,350 billion.

To achieve the above results, in the coming time, Dak Lak tourism industry will continuously innovate products, deeply exploit the cultural identity of the Central Highlands to develop sustainable tourism; continue gong performances to serve the people and tourists; promote the image of tourism inside and outside the province; host regional and national sports competitions; at the same time invest in renewing tourism products to enhance the experience for tourists...

Source: https://baodaklak.vn/du-lich/202504/dak-lak-don-hon-700000-luot-khach-du-lich-trong3-thang-dau-nam-9bc1bb8/