Taiwan (China) introduces MICE tourism potential

The event was attended by representatives of more than 40 units and corporations operating in many fields in Vietnam and Taiwan (China). In the integration trend, MICE tourism (Meeting, Incentive, Conference, Event - a tourism model combining meetings, seminars, exhibitions and awards) is a unique form of tourism with much room for development.

As part of the “Day of Wonders” event series launched by the Taiwan Tourism Bureau (China) in 2025, “Taiwan” aims to promote high-end MICE tourism products. After 3 events held in Ho Chi Minh City (Taiwan), Hanoi (Xuantai Yaji) and Da Nang (Lamtai Mianyuan), the “Taiwan” program focuses on introducing the strengths and development trends of MICE tourism in Taiwan (China) in the coming time.

Through this theme, the Taiwan Tourism Bureau (China) hopes to convey the spirit of a destination that fits the modern MICE trend, where cultural and emotional values ​​are placed side by side with professional organizational standards.

During the program, delegates had the opportunity to enjoy a calligraphy performance by Master Nguyen Van Nguyen, currently working at the Asia-Pacific Research Institute, Vietnam Academy of Social Sciences and Humanities. The performance not only had artistic elements but also contributed to highlighting the spirit of cultural exchange, one of the highlights that MICE tourism in Taiwan (China) aims for.

Traditional calligraphy performance at the event.

On this occasion, Mr. Derek Chou, Chief Representative of Taiwan Tourism Bureau (China) in Vietnam, updated the latest information related to visa policies and support programs in 2025 specifically for Vietnamese tourists and businesses.

One of the outstanding initiatives is the application of special visas for high-end groups through forms such as Escorted Tour (tour with private tour guide), Fly Cruise Tour (combining flight and cruise) and Incentive Tour (combined tour to reward company employees).

These programs require a minimum group size of 5 people, with a maximum stay of 14 days. In particular, visitors participating in the Fly Cruise Tour are granted multiple entry visas, facilitating the exploration of multiple destinations.

Chief Representative of Taiwan Tourism Bureau (China) in Vietnam Derek Chou shares about policies and incentives for MICE guests.

The "Taiwan" event also had the participation and sharing from airlines such as EVA Air, China Airlines... and units from Taiwan (China) such as Taichung City Tourism Bureau, The Grand Hotel Taipei, Golden Star...

Every year, Taiwan (China) organizes more than 700 international business events, welcoming more than 320,000 foreign delegates, reflecting the professional organization capacity, the infrastructure system that meets the needs of MICE activities in many localities and the global attraction of international corporations and organizations. In particular, MICE tourism brings more than 51 billion USD per year to the economy of Taiwan (China), showing that this is not only an image promotion activity, but also a field that creates economic value.

Currently, Taiwan (China) is ranked 4th in Asia in terms of the number of international conferences and is gradually expanding its competitive advantage by exploiting cultural factors and unique experiences. Activities such as hot spring bathing, tea tasting, traditional calligraphy classes or exploring high-class Michelin cuisine not only attract international tourists but also help Taiwan (China) become an attractive destination for MICE tourism in the region and the world.

At the recent Vietnam International Tourism Fair - VITM Hanoi 2025, the Taiwan (China) booth was one of the impressively designed locations and organized many rich activities, attracting a large number of visitors.

Source: https://nhandan.vn/dai-loan-trung-quoc-gioi-thieu-tiem-nang-du-lich-mice-post872626.html