Da Nang builds brand as City of events and festivals

Da Nang International Fireworks Festival – DIFF has become a brand spreading the image of Da Nang-Vietnam, attracting a large number of tourists.

The Da Nang International Fireworks Festival - DIFF 2024 is taking place in the coastal city of Da Nang (until July 13) with an unending heat and is considered a very professionally organized event. After 16 years since its first organization in 2008 and 12 years of successful organization, DIFF has become a unique brand of Da Nang and affirmed to be a festival that attracts a large number of people and tourists.

Friendly city image

Over time, DIFF has become an event that brings Da Nang tourism far and wide and leaves many good impressions in the hearts of tourists, especially for the fireworks teams from many countries around the world participating in the festival.

Mr. Jaroslaw Daniel Suzdalewicz – Captain of the Polish fireworks team commented: DIFF is getting more and more wonderful, every year more and more people come. The reception of Da Nang city, Sun Group Corporation and G2000 – the Organizing Committee is increasingly professional and they are doing their best to keep the festival growing and developing further.

“We are very happy to have the opportunity to participate in previous DIFF seasons and DIFF 2024, experiencing this wonderful atmosphere. Da Nang people really love fireworks and we want to bring more performances to show our affection to them,” said Mr. Jaroslaw Daniel Suzdalewicz.

Meanwhile, coming to Da Nang for the first time and leading the German team to compete at DIFF 2024, Captain of the German fireworks team Ingo Schubert said: “When we received the invitation, we didn’t really know what to expect from DIFF. But when we arrived in Vietnam, we were warmly welcomed. We felt the friendliness of our Vietnamese friends.

The DIFF 2024 shooting range is very carefully and professionally prepared, we have everything needed to prepare for the performance. I really like the spirit of this land. The city is so peaceful, the people are friendly, the small shops, the restaurants with local food are great. I just wish I had more time to experience more, go to more places.

Sharing with reporters about the safety of the firing range during the International Fireworks Festival, Mr. Stuart Bensley, Technical Director of the Fireworks Organization Consulting Company (G2000) said: “The work of ensuring the safety of fireworks starts from the preparation process at the factory, we use fireworks of very high quality. We know the origin clearly and have even tested the safety before transporting to DIFF. Besides, we have a team of professional staff to ensure the fireworks effects are installed safely”.

With the theme “Global Connection – Shining Five Continents”, DIFF 2024 wants to convey a message about the connection between peoples, nations, the harmony between humans and nature towards a peaceful, civilized and prosperous world. Ms. Nadia Shakira Wong, Director of G2000 said: “With 12 years of work, each fireworks season brings us its own difficulties and hardships.

The organizers are all trying their best to bring the audience brilliant fireworks seasons. It can be said that DIFF is one of the playgrounds that attracts the participation of many fireworks teams in the world. They all want to have a chance to try their hand at this playground.

Ms. Nadia Shakira Wong confided: “I think Da Nang is a very fast-growing city, because in just the past year, we have seen many changes. I feel that the people here are very ambitious and they will become successful. If I had a choice, I would love to live in Vietnam, because this is a very livable place, or in other words, I love Da Nang very much. The city and the International Fireworks Festival seem to be a part of me.”

Images of people and tourists show a friendly and peaceful city of Da Nang.

Enhance promotion and professional organization

After the Covid-19 pandemic, Da Nang city has made continuous efforts to revive the tourism industry, contributing to the recovery and stability of the local socio-economy. Tourism activities continue to develop strongly.

Director of the Da Nang City Statistics Office Tran Van Vu assessed: The bright spot in the city's economic picture in the first 6 months of 2024 continues to be the commercial and service sector, with the number of international visitors reaching an impressive increase and surpassing the same period in 2019, when the Covid-19 pandemic had not yet occurred. Many events and activities were continuously organized, contributing to creating a vibrant and fresh atmosphere attracting a large number of domestic and international tourists to Da Nang.

In June 2024, revenue from accommodation and catering services is estimated at VND 2,523 billion, up 27% over the same period in 2023; of which, revenue from the accommodation sector is estimated at VND 973 billion; the catering sector is estimated at VND 1,549 billion. In the second quarter of 2024, revenue from accommodation and catering services is estimated at nearly VND 6,519 billion, up 14.9% over the previous quarter and up 22.1% over the same period in 2023.

Accumulated in the first 6 months of 2024, revenue from accommodation and catering services is estimated at nearly VND 12,932 billion, up 22.2% over the same period in 2023; of which, revenue from the accommodation sector is estimated at VND 4,684 billion, up 36.4%; the catering sector is estimated at VND 8,248 billion, up 15.4%.

Da Nang has just launched many tourism products, especially night tourism, while strengthening security and order, ensuring the tourism environment, and promoting tourism communication and promotion.

To safely and thoughtfully host and organize international and regional events and festivals, Da Nang city has mobilized many human resources to join hands for the brand of a friendly, safe and hospitable tourist city.

On the roadmap to build the brand of the City of Events and Festivals, in 2024, Da Nang continues to bring visitors a series of unique events and festivals such as the Da Nang International Fireworks Festival - DIFF2024, Vietnam-Brazil Football Festival 2024, Da Nang Enjoy Festival, the 2nd Da Nang Asian Film Festival 2024, Southeast Asian Student Sports Festival, VinFast IRONMAN 70.3 World Championship, Da Nang International Marathon 2024, BRG Open Golf Championship Danang 2024, ...

In order to safely and thoughtfully host and organize international and regional events and festivals, Da Nang city has mobilized a lot of human resources to join hands for the brand of a friendly, safe and hospitable tourist city. The city police have mobilized 100% of the force to deploy measures to prevent, detect, combat and strictly handle crimes and law violations before, during and after the nights of DIFF 2024 and events and festivals hosted and organized by the city, building a good image as well as promptly handling problems if they occur, especially crimes of robbery, theft, pickpocketing, etc. to bring peace to the people and tourists.

In addition, the city has increased communication and tourism promotion to attract domestic and international MICE tourists to Da Nang; implemented the wedding tourism development plan for the period 2024-2025, and opened and restored new international flights. Ms. Huynh Thi Huong Lan, Deputy Director in charge of Da Nang Tourism Promotion Center, said that in 2022, Traveloka and Da Nang Tourism Promotion Center signed a Memorandum of Understanding (MoU) and became trusted partners.

To promote the program “Enjoy Da Nang 2024”, Traveloka has built a separate information page to promote the program “Enjoy Da Nang” to domestic and international tourists, issuing nearly 2,000 vouchers for tourists to use products and services on Traveloka such as booking air tickets, hotels, sightseeing tickets... in Da Nang. Promoting communication and promoting Da Nang tourism on digital platforms has helped Da Nang get closer to domestic and international tourists with just a “click of the mouse”.

Chairman of the City People's Committee Le Trung Chinh affirmed: "Da Nang City is not only attractive in terms of geographical location and natural landscape, but we also aim for the perfection of policies, professionalism, creativity and determination of the management team, intellectuals and workers to maintain the warm and hospitable cultural identity of the city's people. All are efforts to create an attractive investment environment, a locality with its own identity. Those are the values ​​that Da Nang City has been building, preserving and nurturing."

Source: https://nhandan.vn/da-nang-xay-dung-thuong-hieu-thanh-pho-su-kien-va-le-hoi-post817922.html