Da Nang - The source of happiness

Ms. Nguyen Thi Hoai An - Deputy Director of the Department of Tourism of Da Nang City said that the above message implies the beauty and memorable experiences for people and tourists when coming to Da Nang.

The wedding tourism development conference is the first step to realize the message, making Da Nang an emerging destination for organizing wedding events in the Asia-Pacific market in the near future.

Currently, the global wedding tourism market is estimated to be worth 90 billion USD. From 2022, the Asia-Pacific region will contribute nearly 41% of the global wedding market, with a growth rate of 16.48% per year. Along with Indonesia, Thailand, Maldives, India; Vietnam has emerged as an attractive wedding destination in the region.

The pilot program for organizing wedding tourism is one of the stimulus activities to attract visitors to Da Nang City in the period of 2024 - 2025. Wedding events held in Da Nang have a party scale and the number of room nights meeting the prescribed conditions at many different levels.

Including level 1: from 50-100 guests/party, minimum stay: 25 room nights; level 2: from 100-200 guests/party, minimum stay: 50 room nights; level 3: more than 200 guests/party, minimum stay: 100 room nights. Requires staying at one of the hotels and resorts in Da Nang. Agrees to coordinate media communication in the press and share selected images during the city's welcoming activities.

Previously, Da Nang launched the first program to welcome the Indian wedding of bride Tuisha and groom Gaurav held in January 2023. In 2023, Da Nang will have about 100 wedding events with a total of 24,000 wedding tourists attending the event, with revenue reaching 200 - 300 million VND/wedding event.

In the first 5 months of 2024, Da Nang hosted 4 weddings of Indian couples with more than 1,200 guests, and advised 26 couples interested in Da Nang as a destination.

In particular, from June 5-9, a connection activity took place between local service providers and 20 international professional wedding event organizers from major cities in India (including Mumbai, New Delhi, Kolkata, Ahmedabad) and from Bangkok, Thailand to Da Nang in the Wedding Destination Survey Program. Although still modest, wedding tourism is gradually making significant contributions to the structure of Da Nang city's tourism industry.

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