Da Nang attends Asia's leading MICE tourism fair for the first time

Da Nang tourism industry booth at AIME 2025. Photo: Provided by Da Nang Department of Tourism

AIME is the largest and oldest MICE tourism fair in the Asia-Pacific region, certified by the global association of the exhibition industry UFI.

The fair is held annually to connect the business community specializing in MICE tourism, golf, wedding tourism, luxury resorts, experts in the field of event organization and suppliers.

During the 3 days of the fair, Da Nang tourism booth connected nearly 200 appointments with potential Buyers in the fields of MICE tourism, golf, wedding tourism and luxury resorts from markets such as Europe, America, Australia, Singapore, India, Southeast Asia... and hundreds of visitors visited the booth to learn about Da Nang tourism.

Da Nang Department of Tourism receives and exchanges information with international partners at AIME 2025. Photo: Provided by Da Nang Department of Tourism

Through the exchange, the partners expressed special interest in Da Nang's tourism products, promising the ability to connect, exchange guests and organize events, conferences... in Da Nang in the coming time.

Mr. Tan Van Vuong - Deputy Director of Da Nang Department of Tourism said that Da Nang has great advantages in developing MICE and golf tourism, as well as attracting high-quality wedding and resort tourists.

In recent times, the city's tourism industry has actively researched and sought new markets to diversify the market and find more sources of visitors.

In 2024, the city will coordinate with localities in the region to organize two tourism and investment promotion programs in Melbourne and Sydney, Australia. By participating in AIME 2025, the Da Nang Department of Tourism hopes to continue connecting with potential businesses specializing in exploiting high-spending customers in the Asia-Pacific region and globally.

Source: https://baoquangnam.vn/da-nang-lan-dau-tien-tham-du-hoi-cho-du-lich-mice-hang-dau-chau-a-thai-binh-duong-3148938.html