Da Nang: Supporting businesses with trade promotion skills to the RCEP market

On the morning of December 17, in Da Nang City, the Trade Promotion Agency, Ministry of Industry and Trade organized a training program on trade promotion skills with RCEP markets.

The program aims to support agencies and businesses to improve their capacity to promote and seek opportunities to buy and sell goods and provide services to member markets of the Regional Comprehensive Economic Partnership (RCEP) through activities such as promoting, displaying, and introducing products at events in RCEP member markets.

Bà Nguyễn Thị Thu Thủy – Phó Giám đốc Trung tâm Hỗ trợ Xuất khẩu, Cục Xúc tiến thương mại

Ms. Nguyen Thi Thu Thuy - Deputy Director of Export Support Center, Trade Promotion Agency

Speaking at the opening ceremony, Ms. Nguyen Thi Thu Thuy - Deputy Director of the Export Support Center, Trade Promotion Agency - said that in the context of many fluctuations in the world economy, businesses not only promote trade promotion, seek to expand markets in traditional forms but also need skills to apply digital technology to promote e-commerce, thereby making the best use of opportunities to expand export markets, including RCEP member countries.

At the program, businesses were supported by marketing and communication experts from the Foreign Trade University with skills to promote products, goods and services to RCEP markets; effectively apply e-commerce to support trade promotion activities to RCEP markets; and solutions to enhance the effectiveness of trade promotion activities to meet the requirements of international economic integration.

In particular, within the framework of the program, the Trade Counselor and the Vietnam Trade Office in Indonesia and New Zealand will share market information and trade promotion experience with RCEP markets.

Hỗ trợ doanh nghiệp kỹ năng xúc tiến thương mại sản phẩm sang thị trường RCEP

Support businesses with skills to promote product trade to RCEP market

According to MSc. Nguyen Huyen Minh - Foreign Trade University, Vietnam has a high degree of economic openness, Vietnamese enterprises have many advantages in trade promotion and trade connection with RCEP partners; there are more opportunities to learn information, research the market through "trade promotion 4.0" platforms and tools; the capacity of enterprises and organizations supporting trade promotion has been improved after 15 years of joining the World Trade Organization (WTO). However, there are still many difficulties when enterprises research the markets of RCEP countries such as geographical distance; language and cultural differences; human resource issues...

MSc. Nguyen Huyen Minh noted that businesses, in addition to promoting trade according to the traditional 4P principle (Product - Production, Price - Price, Place - Distribution, and Promotion - Promotion), need to promote cross-border e-commerce with the 6P principle including (People - Human resources, Partnership - Partnership, Philosophy - Business philosophy, Priority - Product superiority, Process - Process, and Purpose - Purpose). And the core is to have good products, dedicated human resources and unique customer experiences.

RCEP is a free trade agreement between 10 ASEAN countries and 5 partners: China, South Korea, Japan, Australia and New Zealand. RCEP currently accounts for about 30% of global GDP, making it the world's largest trading bloc.

Source: https://congthuong.vn/da-nang-ho-tro-doanh-nghiep-ky-nang-xuc-tien-thuong-mai-sang-thi-truong-rcep-364657.html