Along with exploiting the existing potential of spiritual and cultural tourism, Uong Bi city (Quang Ninh) is continuing to focus on investing, researching and developing new tourism products. In particular, promoting the strengths of cultural values in building the image of the destination and affirming the brand in the direction of spiritual tourism, eco-tourism, green and sustainable tourism.
Besides exploiting existing tourism products, Uong Bi City is researching and developing new tourism products.
Diversified tourism products
Thuong Yen Cong is a mountainous commune of Uong Bi City with 9 ethnic groups living together, of which the Dao ethnic group accounts for the largest number at 58%. Recently, the commune has focused on developing tourism associated with exploiting the cultural values of ethnic minority areas. The pioneering model is the Thanh Y Dao Ethnic Community Cooperative Group, which has been in operation since February 2024.
In particular, the community tourism model of Mr. Truong Van Duong's family (Goc Da hamlet, Khe Su 2 village) has come into operation, helping the traditional cultural beauty of the Thanh Y Dao people to be carried out more regularly and popularly. Participating in the model, Dao women wear traditional costumes, introduce tourists to the art of embroidery and sophisticated sewing; serve tourists traditional dishes and apply knowledge of Dao medicine for tourists to experience...
“We were organized by the local government to visit ethnic minority villages that have turned their culture into tourism products to learn, gain experience and work with many services such as foot baths, herbal baths of the Dao Thanh Y people and serve the culinary needs of tourists with dishes made from local ingredients, prepared in the Dao people's own way,” Mr. Duong shared.
The Dao Thanh Y Ethnic Community Cooperative Model will be operational from February 2024.
In particular, the exhibition house of the Dao Thanh Y cultural space is also a new tourism product out of a total of 62 new tourism products of the entire Quang Ninh province that will be put into operation and welcome tourists in 2024. The exhibition house recreates 5 cultural spaces of the Dao Thanh Y people: space to display male and female costumes of the Dao Thanh Y ethnic group; space to introduce the Dao Thanh Y ethnic group's Coming of Age Ceremony; Reenactment of the model of the Dao Thanh Y rammed earth house; space to display the kitchen corner of the Dao Thanh Y people; space to display some images and artifacts associated with the life, activities and culture of the Dao Thanh Y people...
Thanh Y Dao Cultural Space Exhibition House will be put into operation and welcome tourists in 2024.
Ms. Pham Thi Phuong Thuy, Vice Chairwoman of Thuong Yen Cong Commune People's Committee, said that in 2024, the local Party Committee and government have implemented a plan to build a Community Tourism Village in Khe Su 2 village in the 2024-2025 period.
“Along with promoting the role of prestigious people, village elders, and village chiefs in preserving traditional culture, we will step up propaganda and information work to each person and family so that people understand and join hands to restore traditional cultural features; guide the creation and replication of tourism models and services imbued with national cultural identity...”, Ms. Thuy emphasized.
Along with that, Khe Song-Thac Bac scenic spot is also one of the tourist attractions, because of the natural beauty of the forest and the cool natural stream. Service operators here focus on developing services associated with the typical culinary culture of the Dao ethnic group in the area.
Currently, Khe Song-Thac Bac ecological area is completing the dossier to request the province to recognize it as a provincial-level tourist destination, contributing to the development of green tourism in Uong Bi land associated with exploiting local cultural values.
Go from the right direction and hit the mark
It is known that in December 2022, Uong Bi City approved the Project "Developing Uong Bi tourism products, period 2021 - 2025, vision to 2030". Accordingly, the task for the period 2022 - 2025 is to focus on exploiting existing strengths of tourism products, researching and developing new products with high feasibility.
In the period of 2022-2024, Uong Bi City has allocated 3 billion VND to invest in tourism digital transformation projects, such as: Digitizing tourism resources on digital platforms, identifying Uong Bi tourism brand sets, attaching QR codes at historical sites, visiting VR3600 Yen Tu virtual reality... This has contributed to enriching tourism products while increasing convenience, keeping up with the development trend of modern tourism.
At the same time, the city also mobilized social resources to invest in developing tourism products with over 6 billion VND; issued open policies and mechanisms on preferential loans, ensuring capital safety for economic sectors participating in tourism development, reforming administrative procedures, promoting digital transformation to attract investment in tourism, etc.
Uong Bi is continuing to focus on developing community tourism with new tourism products.
Discussing this content, Head of the Department of Culture and Information of Uong Bi City Pham Xuan Thanh emphasized: “Currently, Uong Bi City is very interested in developing community tourism with new tourism products; planning to expand large land areas for tourism development. The city also continues to pay attention to investing resources to upgrade cultural institutions, traffic infrastructure, cultural houses of villages and hamlets to be close to, bring the breath and identity of the people to promote the culture of the Dao Thanh Y people in the locality”.
My Dung (Ethnic and Development Newspaper)
Source: https://baophutho.vn/da-dang-cac-san-pham-du-lich-moi-mang-dam-ban-sac-van-hoa-dan-toc-227079.htm
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