The campaign "Vietnamese people prioritize using Vietnamese goods" helps 'connect' DRC products to many businesses

The campaign "Vietnamese people prioritize using Vietnamese goods" has connected the demand for using Vietnamese goods, helping DRC tire and tube products to be prioritized by many businesses.

Mr. Le Hoang Khanh Nhut - General Director of Da Nang Rubber Joint Stock Company (DRC) shared this in an interview with reporters of the Industry and Trade Newspaper about the great effectiveness that the Campaign "Vietnamese people prioritize using Vietnamese goods" has brought to businesses after 15 years of implementation.

Sir, it is known that DRC is a prestigious Vietnamese tire brand, trusted by many consumers and businesses. DRC has also been honored as a National Brand 9 times . So in recent years, to win over consumers, what solutions has the business had?

During nearly 50 years of establishment and development, DRC has always kept in mind that product quality, customer service, and product design diversification are the top factors determining the existence and development of the business.

Mr. Le Hoang Khanh Nhut (right) talks with reporters of Cong Thuong Newspaper

Tire manufacturing is a special industry, so to do that, DRC has promoted investment cooperation and technological innovation to ensure that its products serve the market. In addition, it strives to reduce costs so that the products can solve the problem of harmonizing the interests of businesses and consumers. Therefore, over the years, DRC has been continuously trusted and chosen by customers, and over the years, DRC's growth rate has been very good.

Up to now, DRC products are not only supplied domestically but also supplied to nearly 50 countries in the world , including very demanding countries such as the United States, EU, and South America. Currently, the domestic market share of the product is about 30%, 70% for export.

The campaign "Vietnamese people prioritize using Vietnamese goods" has been implemented for 15 years. During that time, within the framework of the campaign, what kind of support has DRC received and what is the effectiveness, sir?

In recent years, implementing the Campaign "Vietnamese people prioritize using Vietnamese goods", DRC has received great support from ministries and branches, especially the Ministry of Industry and Trade , the State Capital Management Committee at Enterprises and the Vietnam Chemical Group. Thanks to the Campaign, with the movement of enterprises prioritizing the use of each other's products and goods, DRC has successfully connected with many Vietnamese enterprises, especially automobile enterprises such as Thaco, Chien Thang, Vinfast... and become a product supplier for these enterprises. This support has helped DRC approach state-owned enterprises, coordinate together to reduce costs for customers, improve competitiveness, and develop together.

Besides, propaganda solutions, fairs, exhibitions… are superficial activities, helping businesses bring products closer to consumers.

DRC products are trusted by many customers (Photo: DRC)

Taking advantage of recent market opportunities, in the coming time, what are DRC's orientations to continue developing products and diversifying markets?

We will continue to develop, diversify products and effectively commit to our partners in the context of fierce competition.

As a manufacturer, we are confident that our products are not inferior to any other business in the field we are manufacturing, so we are confident in cooperating with customers and committed to bringing customers the best products.

We will also continue to invest in technology so that our products have quality and design comparable to the world's leading brands.

It is known that, in addition to distributing in the domestic market, DRC's products are currently exported abroad. The more products are exported and the more market share is expanded, the greater the difficulties and risks. So what are the specific difficulties that DRC is facing and what recommendations do you have for businesses to overcome those difficulties?

In order for products to conquer the world market, businesses face many barriers. Among them, we have made efforts to overcome technical barriers. Products have met standards such as Smartway, DOT of the US; JIS of Japan; EMART or REACH of the EU; INMETTRO of Brazil and South American countries... These standards help DRC successfully export abroad, to many demanding markets.

However, when overcoming technical barriers, the highest risk that businesses face is financial. Currently, countries around the world have tools to support businesses to avoid this risk as much as possible. For example, India established an Export Credit Insurance organization in 1957, and by 2008, it had insured about 17% of its export turnover. In 2001, China established an Export Credit Insurance organization called Sinosure Corporation. As of December 2009, Sinosure insured over 75 billion USD in export turnover. More developed countries such as Japan, Korea, and Singapore all have specialized Export Credit Insurance organizations such as NEXI, KEIC, and ECICS, of which Japan's NEXI is one of the 10 largest Export Credit Insurance organizations in the world. In addition to the short-term export credit insurance sector, the organization also provides investment guarantees and investment credit insurance for most Japanese investment projects overseas.

Therefore, we propose that the Vietnamese Government consider establishing an export credit insurance unit to support export enterprises to be more proactive and decisive in negotiations, bringing more cooperation and export opportunities for Vietnamese enterprises. This is a very important decisive factor, helping enterprises avoid many risks in exporting.

Furthermore, the domestic market of 100 million people is a very potential market. The government and ministries and sectors need to promote more strongly so that people and businesses are proud to use Vietnamese brands, for the future development of the country. Currently, Vietnam is a country with a very fast logistics development speed, and at the same time, a very large consumer market with nearly 100 million people. This is a great opportunity for tire and tube businesses like DRC.

Thank you!

Source: https://congthuong.vn/cuoc-van-dong-nguoi-viet-nam-uu-tien-dung-hang-viet-nam-giup-ket-noi-san-pham-drc-den-nhieu-doanh-nghiep-359023.html