In Ba Be (Bac Kan), the Tourism Association Cluster of Northern provinces and cities has just held a conference to review activities in the first 6 months of the year and deploy tasks for the last 6 months of 2023.
Attending the conference were representatives of leaders of Bac Kan province, Vietnam Tourism Association, Head of Liaison Committee of Tourism Association Cluster of Northern provinces and cities; delegates of Tourism Associations and Branches of Northern provinces and cities.
In the first 6 months of the year, the Associations in the Cluster promoted bilateral cooperation, enhanced promotion links, product development, focused on training, and improved the quality of human resources. Regularly exchanged information and market trends for members to share and cooperate in business.
Tourism Associations proactively develop plans to promote, advertise, cooperate bilaterally and cooperate in clusters to connect and stimulate tourism between provinces and cities in the Northern region with the whole country and internationally. Actively promote and introduce images and tourism products of localities at fairs, exhibitions and tourism festivals such as: Vietnam International Tourism Fair - VITM Hanoi 2023; Ho Chi Minh City Tourism Festival 2023; Hanoi Tourism Festival; series of activities of Binh Thuan National Tourism Year 2023; Ha Long - Quang Ninh Carnival Festival, Bac Giang Province Culture - Tourism Week 2023; Ha Nam Culture - Tourism Week...
Through activities, members of provincial and municipal tourism associations have contributed to bringing the image, cultural values, and tourism resources of localities to travel agencies, travel companies, and domestic and foreign tourists, creating opportunities for tourism businesses to exchange, learn, share experiences, and seek business cooperation opportunities. Building quality, unique, and characteristic tourism products for each province and region, creating attraction for tourists when coming to each locality. Mobilizing businesses and households providing tourism services to participate in digital transformation, applying 4.0 technology in business administration models, and market research.
Tourism promotion activities of the Tourism Associations of provinces and cities create opportunities for many businesses, companies, and individual business households in each Association to learn, exchange experiences, improve the quality of tourism services, renew tourism products; connect tours and routes in the region, domestically and internationally, creating effects in introducing destinations, capacity to welcome guests, and introducing the image of tourism in the region to the whole country and internationally.
Program of association, cooperation and tourism development of the Northern Provinces and Cities Tourism Association Cluster In the last 6 months of the year, the Cluster continues to strengthen the association between member associations, especially cooperation in the field of communication, promotion; exchange and sign cooperation agreements to exchange tourists between travel businesses and tourist destinations. Promote cooperation in building inter-regional and inter-route tourism products. Mobilize member associations and enterprises to jointly build survey programs, connect destinations into tours and tourist routes to promote promotion and attract tourists in order to effectively implement signed cooperation and association agreements on tourism development.
At the conference, delegates of Ninh Binh Tourism Association reported on the results achieved and at the same time developed action programs until the end of 2023. The highlight was the Action Program of Association members responding to Ninh Binh Tourism Week 2023, with the highlight being "Golden Color of Tam Coc - Trang An" which will take place from May 27 to June 4.
Minh Duong - Contributor
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