Regarding the story of Chagee milk tea appearing for the first time in the Vietnamese market, all store billboards at the Dong Khoi - Nguyen Thiep intersection, Ben Nghe ward, District 1, HCMC have been removed.

Recorded at noon on March 18, at the premises at 131-133 Dong Khoi, there was no longer a red background advertising board with the Chagee brand logo like a few days ago. Instead, there was a dark blue construction barrier.

Speaking with VietNamNet reporters, a security guard at a nearby store said that the replacement of the advertising board at the Chagee milk tea shop premises was done last night.

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The soon-to-open Chagee milk tea shop is located right at the intersection of Dong Khoi - Nguyen Thiep, District 1. This space is rented for 1 billion VND/month. Photo: Anh Phuong
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The storefront on Nguyen Thiep Street hangs the Vietnamese national flag. Photo: Anh Phuong

The premises where Chagee brand plans to open a store is located right at the intersection of Dong Khoi - Nguyen Thiep, is a house with two street frontages, a scale of one ground floor and two upper floors, with a usable floor area of ​​about 708m2.

Recently, this space was advertised for rent at 1 billion VND/month. Although the Chagee milk tea brand logo is no longer on the construction barrier, inside the building, workers continue to renovate and repair.

In recent days, Chinese milk tea brand Chagee has been called for a boycott by domestic consumers because its mobile application displays a map with the illegal "nine-dash line" that violates Vietnam's sovereignty.

Although the first store has not officially opened, in all posts on the Chagee Vietnam fanpage from June 2024 to now, there have been many comments from the domestic online community expressing outrage. This fanpage has currently disabled the comment function.

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