On October 17, 2024, CPV Food Company Limited (CPV Food), the largest processed chicken export production complex in Southeast Asia, officially signed a comprehensive strategic cooperation agreement with the Bach Hoa Xanh retail chain, one of the largest and most prestigious retail systems in Vietnam. The event marked an important turning point in the company's domestic market expansion strategy, opening up opportunities for development and enhancing its position in the domestic market. CPV Food representative, Mr. Wirat Wongpornpakdee - Senior Deputy General Director of Food Industry, along with Bach Hoa Xanh representative, Ms. Nguyen Thi Huong Ngoc - Purchasing Director, Fresh Food Industry, Bach Hoa Xanh chain, participated in the signing.
Representatives of CPV Food and Bach Hoa Xanh signed a comprehensive strategic cooperation agreement. The cooperation agreement between CPV Food and Bach Hoa Xanh not only aims to increase the distribution of high-quality products from the Company, providing more choices at reasonable prices and quality, but also aims to develop sustainable values and improve consumer experience. Accordingly, CPV Food products, which have gained trust in international markets such as Japan, Hong Kong, etc., will officially be available at Bach Hoa Xanh's store system, helping Vietnamese consumers easily access safe food sources, with clear origins and meeting international standards.
Overview of the signing ceremony of strategic cooperation between the two sides. At the signing ceremony, CPV Food representative emphasized: “Signing a strategic cooperation agreement with Bach Hoa Xanh is an important step in our market expansion plan. We believe that with Bach Hoa Xanh's widespread distribution system and CPV Food's proven product quality, the two sides will together bring the best values to Vietnamese consumers, especially in the context of increasing demand for safe and quality products.”
A representative of Bach Hoa Xanh also shared: “We are honored to cooperate with CPV Food, a partner with the capacity to provide high-quality and sustainable products. This cooperation not only helps us expand our quality product portfolio for customers but also demonstrates Bach Hoa Xanh's commitment to bringing the best values to consumers.”
Delegates listened to an overview and visited the CPV Food factory. The comprehensive cooperation between CPV Food and Bach Hoa Xanh will help both sides optimize their strengths to achieve common goals. For CPV Food, this is an opportunity to develop strongly in the domestic market, through wider access to domestic consumers, while affirming its brand in the field of distributing fresh, safe and high-quality food.
CPV Food's quality products always bring the best experiences to customers. In addition, Bach Hoa Xanh will also be able to diversify its product portfolio, providing high-quality and internationally standardized products to customers. This will not only help attract consumers but also create a competitive difference in the Vietnamese retail market. At the ceremony, Bach Hoa Xanh also proposed a 1-for-1 exchange program, helping customers have a better shopping experience at the chain system, committed to bringing customers fresh, clean, and quality products.
Representatives of CPV Food and Bach Hoa Xanh took souvenir photos at the program.
The signing ceremony of the comprehensive strategic cooperation agreement between CPV Food and Bach Hoa Xanh marked an important milestone in strengthening the strategic partnership and market development. Both parties pledged to continuously strive to bring the best products and experiences to customers, contributing to improving the quality of life and sustainable development of the retail market in Vietnam.
Source: https://www.cp.com.vn/truyen-thong/tin-tuc-su-kien/cong-ty-tnhh-cpv-food-ky-ket-hop-tac-chien-luoc-toan-dien-voi-chuoi-ban-le-bach-hoa-xanh-mo-ra-co-hoi-phat-trien-thi-truong-noi-dia
![[Photo] Prime Minister Pham Minh Chinh chairs Government Conference with localities on economic growth](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/2/21/f34583484f2643a2a2b72168a0d64baa)
Comment (0)