This is a meaningful activity to honor the cultural, economic and ecological values of Vietnamese specialty fruits, thereby promoting domestic consumption, developing the domestic market and spreading pride in Vietnamese agricultural products.
Notably, for the first time, the exhibition space at 62 Trang Tien - known for its anti-counterfeit and counterfeit goods propaganda activities - has been dedicated to a special theme promoting Vietnamese fruits. The exhibition is a new highlight in a series of activities aimed at promoting the country's high-quality agricultural products.


With a modern and lively design, the display space introduces dozens of typical specialty fruits from many regions such as Tien Giang, Long An, Binh Thuan, Son La..., including products favored by domestic and foreign consumers such as sand mango, durian, red dragon fruit, plum... Each type of fruit is carefully selected, clearly reflecting the identity and development potential of each locality.


Speaking at the opening ceremony, Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development - emphasized: "For Vietnamese fruits to develop sustainably, the most important thing is still the consumption stage. We need to take advantage of the potential of the domestic market with more than 100 million people, not only to support the output of agricultural products but also to let people enjoy the quintessence of Vietnamese fruits."
According to Mr. Linh, through the exhibition, the Department will support businesses in promoting their products, orienting fruit growing according to market demand, and at the same time, increase the organization of conferences connecting supply and demand, promoting the search for output for agricultural products. In particular, providing information about clean products, not using banned substances or toxic pesticides is a prerequisite to build consumer trust.


A highlight of the event was the application of QR code technology on each product. Thanks to that, visitors can easily trace the origin of the product, know the growing area, production process, preservation and genuine sales addresses. This is a practical solution to help increase transparency, contributing to affirming the quality and reputation of Vietnamese goods.
Not only a place to introduce and promote products, “Quintessence of Vietnamese Fruits” is also a space for exchange between managers, businesses and consumers. Through this, the parties can discuss the development trends of the agricultural market, solutions to increase value and expand consumption channels both domestically and for export.

The Organizing Committee hopes that the event will contribute to raising public awareness of the value of Vietnamese fruits, thereby promoting love and support for domestic agricultural products and spreading national pride on the country's important anniversary.
The “Quintessence of Vietnamese Fruits” exhibition opens to visitors from April 23 to April 27, 2025 at 62 Trang Tien, Hoan Kiem District, Hanoi.
Source: https://baolaocai.vn/cong-nghe-qr-code-buoc-tien-minh-bach-hoa-nguon-goc-nong-san-viet-post400714.html
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