On the occasion of the 99th anniversary of Vietnam Revolutionary Press Day, Nhan Dan Newspaper organized a space for exhibition, experience and product introduction at 71 Hang Trong Street (Hoan Kiem, Hanoi). The exhibition space is open to the public, free of charge, for people to come and see and experience special publications, important documents, and unique gift products.

One of the highlights of the exhibition space is the “digital physical” gift model, a combination of traditional print media and Nomion digital identification technology; Digital identification solutions have been applied in many industries from fashion, agriculture to cultural preservation.

Accordingly, readers can buy “digital physical” gifts from Nhan Dan Newspaper, such as a cover edition published on the date, month, and year of birth that the customer chooses. The cover will be equipped with an NFC Nomion chip, identifying the owner.

Digital physical publications
"Digital physics" publications of Nhan Dan Newspaper. Photo: Thu Van

At the showroom, readers can operate directly on the touch screen located at the store or use their smartphone to scan the Nomion chip on the instruction boards to access the ordering page interface.

Readers need to provide information fields such as date, month, year, owner's name, message content, wishes. The product will be packaged by the store and delivered to the customer after 1 to 2 working days.

The distinct value of the “digital physical” publication of Nhan Dan Newspaper lies in the technological element and emotional experience. The recipient of the gift can easily interact by using their smartphone to touch the Nomion NFC chip attached to the publication, the screen will display the name of the gift owner along with heartfelt messages from the giver.

The idea of ​​combining physical gifts and digital technology brings new experiences. This is the premise for expanding the application of digital identification technology, attaching NFC chips to books, works of art and unique souvenirs, helping to increase the value of the product.

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