Baby Three 'fever' in Hai Duong

Willing to spend

Baby Three is a toy originating from China, which is a round-faced stuffed character with rich expressions and appearances, often designed according to various themes such as festivals, collections such as Journey to the West, 12 Zodiacs... Although it has only been introduced to Vietnam for a few months, it has attracted the curiosity and love of young people, creating a trend of opening their wallets to hunt for Baby Three.

The special thing about this hobby is that neither the buyer nor the seller can know in advance what character is inside the box, what appearance or expression. With rare versions, limited quantities create a feeling of urging players to spend money to hunt and own the product.

*Gift and accessory stores regularly update trends that young people love to import products for sale.*

Strolling through some gift and accessory shops from the city to the countryside in Hai Duong , it is not difficult to see blind boxes containing Baby Three displayed in conspicuous places and taking up a lot of space in the shop. After school and in the evening, these shops are bustling with customers, mainly young people.

Representatives of some stores said that they regularly update to see what trends are currently happening among young people to import products to sell. Many trends take place in a relatively short period of time, only a few months, if not caught up in time, they will miss out on business opportunities. Moreover, the price of Baby Three is quite high, from 100,000 VND to several million VND.

Not only 3-4 year old children but also students, college students, and even many adults are curious and like this product. Many parents are surprised to see that their children, even though they are just in preschool, can distinguish and name all the Baby Three products that are popular today.

Mr. NVD in Kim Xuyen commune (Kim Thanh) had a “headache” when his 5-year-old daughter kept asking to buy Baby Three. Before that, his daughter also asked to buy some items such as clothes printed with Labubu and Capybara. Mr. D. bought a Baby Three for nearly 300,000 VND to satisfy his daughter's wishes.

Nguyen Van Khanh (18 years old) in Thanh Binh ward (Hai Duong city) said: “The feeling of anticipation when opening the box, owning cute, fragrant characters makes me very excited. What impressed me the most was Baby Three's eyes with many different expressions such as squinting eyes, teary eyes (about to cry), watery eyes... When opening the box of rare characters, I was even more excited.”

There are people who own 1-2, but there are also people who are willing to spend nearly ten million VND to collect dozens of Baby Threes to satisfy their passion. On social networks, many people post to resell Baby Threes because they open duplicate characters or randomly open characters that they do not like.

According to a report on the Baby Three product by an online shopping data analysis platform, Vietnamese consumers are spending more than VND9 billion per month on this entertainment product on e-commerce platforms.

Consider

*Baby Three are round-faced plush characters with rich expressions and appearances, often designed in a variety of themes. Photo: Facebook*

Ms. Nguyen Thi Hue in Hai Tan Ward (Hai Duong City) has a son in 3rd grade. Many times she heard her son tell stories about his classmates having Baby Three. One time, when she took her son past stores that sold Baby Three, her son shouted and pointed at the store, asking his mother to buy it for him. Unable to immediately respond to her son's request, Ms. Hue made a comparison to help her son visualize. She told her son that the amount of money to buy that toy was equal to what she earned in a day, equal to 2 days of food for the family, and equal to the money to buy 2 3D drawing pens that he liked. After that, her son stopped asking for it. "I'm very happy that my son understands and doesn't ask for that toy anymore. A few hundred thousand to buy a stuffed animal, but sometimes he gets bored quickly, so I think it's a bit wasteful," Ms. Hue said.

It is undeniable that the interesting and new things that trends bring, for example, tearing open blind bags or opening blind boxes will give the opener a sense of discovery and conquering new things. However, this trend is also controversial when shopping just to satisfy curiosity, leading to waste. Because when the trend passes, these products will gradually fall into oblivion.

In addition, there are currently counterfeit and "copycat" toy products on the market with unknown origins, which can potentially affect the health of users, especially children, and cause many other consequences for society. With the immature psychology of children, this trend can create many psychological impacts such as feeling behind because of not keeping up with the trend or when opening unsatisfactory products, it will cause a feeling of disappointment and easily get caught up in buying more products.

Stuffed animals themselves are not bad toys, but spending a lot of money to own many products will lead to waste, potentially negative impacts on children's psychology. Therefore, when choosing to buy toys, parents need to consider whether the item is safe in terms of materials and psychological impact or not. Young people also need to have a thorough view, know how to choose creative products, and avoid possible risks.

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Source: https://baohaiduong.vn/con-sot-baby-three-o-hai-duong-405098.html