Famous 12-flavor rice pot in Da Nang

Rice pot menu with 12 different flavors

As usual, at around 11am, the rice pot restaurant named Thien Phuc in Hai Chau district, Da Nang is covered in green. In addition to people coming to eat directly, there are also GrabFood drivers standing in long lines waiting for take-out orders. No one thought that the restaurant, which had been struggling due to having no customers for the first 3 months, would now be "doing well" like this.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 1.

"I had the idea to start a business 5 years ago, but had to postpone it due to the Covid-19 pandemic. In 2023, I opened the first Thien Phuc Com Tho store at 432 Hoang Dieu," Hao said. As someone who has traveled from the South to the North and then moved to Da Nang to live, Hao originally had many options to start a business. However, after experiencing the taste of Com Tho in Hanoi and Da Nang, he decided to start a business with a dish that he personally thought was "really delicious".

However, just having a passion for food is not enough. "In the first 3 months of starting a business, I had a hard time because the restaurant was not well known, most of the customers were acquaintances, sometimes just passersby. I learned how to create a page on Facebook and run ads for the posts, but the interaction was not as expected." According to Mr. Hao, the business started to change positively when he decided to cooperate with Grab. Through the application, the restaurant gradually became more known. "There were orders on the app, then many customers inboxed the restaurant's Facebook page directly to order food and then the number of customers coming to the restaurant increased day by day," he shared.

Along with putting the restaurant "on the app" to reach a variety of customers, Mr. Hao continued to research more recipes for making rice pot dishes and expanded the menu with 12 different rice dishes. Thien Phuc rice pot "scores" with both diners "eating via the app" and eating directly not only for the rich flavor of rice cooked in a heat-retaining clay pot but also for its rich menu from rice pot dishes with beef, chicken, fish to sophisticated vegetarian options, suitable for many tastes.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 2.

Thanks to Grab's advice, Mr. Hao has flexibly created reasonably priced combos, actively changed the menu, and listened to customer feedback. To date, Thien Phuc pot rice has opened its 4th store, of which 3 were opened within just 6 months. Online revenue accounts for a high proportion of total revenue, mostly from GrabFood.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 3.

"There are days when Grab drivers are waiting to pick up orders from 8am or 9am," Hao said. During peak hours, thanks to participating in promotional programs on GrabFood such as 0 VND Lunch or 0 VND Dinner, the shop has 10-15 "blue shirt guys" standing in line waiting for orders. "The shop is always crowded with Grab drivers coming to pick up orders, so people passing by are curious and want to come in and try the taste," he said.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 4.

Promotional strategy to attract international tourists

The rich menu and rich flavors have made Thien Phuc Pot Rice attract foreign tourists, especially those from Korea. Therefore, Mr. Hao has started promoting to this audience with support from Grab.

Since September, information and images of Thien Phuc's delicious dishes have appeared on a number of mass media in Korea. This is a program initiated by GrabFood to support local restaurant partners to reach potential international tourists, even before they set foot in Vietnam. From there, Korean tourists can easily know the restaurant through Da Nang cuisine reviews by Korean KOLs on Tiktok and Naver.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 5.

Cơm thố 12 vị nổi tiếng Đà Nẵng - bí quyết mở 4 cửa hàng trong năm- Ảnh 6. — Thien Phuc rice pot is recommended for popularization on mass media channels in Korea.

According to Mr. Hao, this activity has helped the restaurant increase brand recognition with international tourists. When coming to Da Nang, tourists can flexibly choose between eating at the restaurant with the increasingly expanding Thien Phuc Com Tho chain of stores. "Or if they want to order food to be delivered, we can still easily and quickly deliver it to customers thanks to GrabFood drivers," Mr. Hao excitedly shared.

The partnership between Com Tho Thien Phuc and Grab has proven the importance of combining product quality with a smart marketing strategy. Although the media campaign in Korea only started in September 2024, Mr. Hao believes that this is the right move, opening up great development opportunities in the future. Continuing to strengthen the partnership with Grab, he hopes to increase brand awareness and conquer more international diners.

Source: https://thanhnien.vn/com-tho-12-vi-noi-tieng-da-nang-bi-quyet-mo-4-cua-hang-trong-nam-185241114094126994.htm