From November 6-9, at the ICE Hanoi International Exhibition Center, the 2024 International Exhibition on Food, Beverages and Processing Technology Equipment, Food and Beverage Packaging (Vietfood & Beverage - Propack) will take place, with the participation of 350 booths and more than 300 businesses.
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| Vietfood & Beverage – Propack Vietnam Exhibition 2024 is a bridge for Vietnamese brands to promote, introduce products, and expand the market. (Source: Vinexad) |
In recent years, Vietnam's economy has grown strongly, and the Food and Beverage (F&B) industry has contributed significantly to this growth. According to the International Monetary Fund (IMF), Vietnam's F&B market is expected to reach VND655 trillion, with an increase of about 10.92% compared to the previous year in 2023, making it one of the countries with the potential for outstanding growth in the next 5 years.
Particularly in the North, 2024 witnessed the strong development of food and beverage business models, typically the proliferation of new brands with the strength of catching up with trends, attracting a large number of young customers, leading to a sharp increase in franchising activities from big cities such as Hanoi, Hai Phong to many neighboring provinces and cities.
In particular, in the market report of iPOS.vn Joint Stock Company, in the first months of 2024, the number of food service stores in the North, or specifically Hanoi, has increased rapidly, accounting for a large proportion (nearly 23.3%) and becoming the second largest region in the country in terms of F&B business. In addition, thanks to 16 restaurants on the Bib Gourmand 2024 list (delicious, reasonable price) and 5 new restaurants on the Michelin Selected 2024 list of Michelin Guide, the F&B industry in Hanoi marked a remarkable growth.
At the same time, the explosion of social networks along with the trend of reviewing products, checking in at places to eat and drink has affected consumer psychology. Survey results of Reputa - Information Monitoring and Analysis System on the Internet environment show that over 80% of purchasing decisions are influenced by some online information. Moreover, customers are increasingly interested in brands that emphasize convenience, are environmentally friendly, and contribute to the community.
The above positive signs make the F&B industry in Vietnam increasingly competitive, requiring business and production enterprises to constantly change and find new ways to approach the market.
The Vietfood & Beverage – Propack Vietnam Exhibition in 2024 in Hanoi is a bridge for Vietnamese brands to promote, introduce products, and expand the market. Moreover, the Exhibition also opens up opportunities for domestic F&B enterprises to meet, exchange, and access advanced science and technology from foreign partners, creating a premise to attract investment, promote exports in the field of production, processing of food and beverages and effective cooperation.
The exhibition attracted the participation of 300 businesses from countries and territories, introducing products at 350 booths, each booth was designed and decorated with the unique identity of each brand such as:
In the food booth area, TH Group brings the TH true food brand with convenient food products such as bacon, sausages, rice, dried fruits... to help consumers prepare meals quickly in just a few minutes. The beverage booth area is the presence of the Golden Farm brand - Golden Field, specializing in providing products such as jams, smoothies, syrups... from fresh fruits for direct use or as cooking ingredients for the family.
In addition, the two brands Great Eastern and Gia Thinh Phat specialize in providing syrup, tea, and industrial tapioca pearls, and are partners of many famous beverage chains; the brand Luong Gia also participates in the exhibition with dried fruit products and specialized products in the beverage industry such as fruit syrup, fruit puree, fruit filling, topfill, and choppy.
In particular, to have a distinct identity for food and beverage products on the market, the role of enterprises providing machinery, production equipment and packaging such as the VMS brand in cooperation with famous brands such as Suntory Pepsico, Heineken beer, Trung Nguyen coffee is indispensable.
New Diamond brand also participates with machinery products serving the F&B industry that are trusted in many countries around the world such as: Japan, Malaysia, Singapore, Indonesia, China, Korea, Germany and the United States.
Eulsung Auto Pack brand, a Korean enterprise currently providing F&B machinery and equipment for many brands in Vietnam, along with many other brands such as Hai Anh, QCM, IDEA L PACK VN... will bring businesses long-term, sustainable cooperation.
In addition, Vietfood & Beverage – Propack Vietnam 2024 in Hanoi also builds many activities with creative and unique formats... a forum for business representatives to access knowledge from a team of leading experts and speakers with skillful cooking performances by chefs, experiencing new dishes from many countries.
Vietfood & Beverage – Propack Vietnam 2024 Exhibition in Hanoi is expected to attract more than 10,000 visitors.
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