What's at the first Asus Exclusive Store in Vietnam?

Asus Exclusive Store is not only a product showroom, but also a space to experience Asus's comprehensive technology ecosystem. Here, customers can directly explore and test laptop lines from popular to high-end such as Vivobook, Zenbook, ProArt for creators. Along with that are gaming laptop lines such as ROG Strix, ROG Zephyrus and commercial lines such as ExpertBook, ExpertCenter.

With an area of ​​up to 135 m2, the store space is designed in a modern style, optimized for displaying products and creating conditions for users to interact with technology in the most intuitive way. In particular, newly launched AI laptops such as Zenbook A14 and Zenbook 14 are the models that attract customers' attention and experience.

The first Asus Exclusive Store in Vietnam is located at 161 Xa Dan (Dong Da district, Hanoi ).

Mr. Eric Lee - Director of Southeast Asia Region (Vietnam, Myanmar, Thailand, Cambodia, Laos) of Asus - said that in the high-end segment with models equipped with the latest CPUs, Asus is holding up to 76% of the market share of laptops meeting Copilot+ PC standards in Vietnam.

“We are always the first brand to bring the latest AI chips to Vietnam in laptop models; pioneering the gradual but inevitable shift of the market to AI computing,” added Mr. Eric Lee.

However, Asus' Southeast Asia regional director did not deny that Vietnam still has some hesitation in adopting the latest generation CPUs, with current market penetration at only about 2-5%.

“It can be seen that the market’s device upgrade cycle is just at its beginning, with a lot of potential for growth,” he shared. “As AI plays an increasingly important role in performance and productivity, AI-enabled hardware is a prerequisite to ensure that devices keep up with new technology updates, ensure users use it effectively, have a long-lasting device life, and are worth the investment.”

Zenbook and Vivobook experience area at the store.

Eric Lee said that demanding users such as professionals, students who need to multitask, or technology enthusiasts often choose the latest generation CPU. Compared to the high-performance laptops they usually consider, AI laptops are in the same price range, but offer many additional benefits such as impressive energy efficiency, AI optimization to improve work productivity, and hardware components that can meet AI updates in the near future.

Asus Exclusive Store is a technology touch point that helps users feel the outstanding difference of AI computers that are leading the trend to the future. Customers can clearly feel the difference before deciding to invest long-term in a computer that has quickly caught up with the latest technology trends.

Along with that, customers can experience "national" computer lines such as Vivobook 15 OLED - a laptop in the popular segment but still equipped with a sharp Lumina OLED screen, a feature that usually only appears on high-end laptops.

Asus Exclusive Store on its opening day.

In addition to product experience areas, Asus Exclusive Store will also be a place to organize technology seminars with the participation and sharing of many industry experts, helping consumers update the latest trends and breakthroughs in the field of computer technology.

ROG and Asus TUF products are for users looking for high performance and graphics.

Mr. Eric Lee emphasized: “We believe that Asus Exclusive Store will be an ideal destination for technology enthusiasts in Vietnam, and at the same time, a platform for Asus to expand this model nationwide, bringing a premium and specialized experience to customers.”

Product display area for businesses, showing the brand's rich product portfolio.

Also part of the strategy to expand the space system for consumers to experience the products, since mid-2024, the company has cooperated with agents nationwide such as CellphoneS, Phong Vu, An Phat, Hacom, The Gioi Di Dong to launch 8 AI experience centers (AI Innovation Hub) in Ho Chi Minh City and Hanoi, giving customers the opportunity to explore AI laptops equipped with the latest CPUs and pre-installed specialized software.

Source: https://znews.vn/co-gi-tai-asus-exclusive-store-dau-tien-o-viet-nam-post1540493.html