(NLDO) – Tra Que vegetable village in Quang Nam province is an attractive tourist destination, attracting many domestic and foreign tourists to visit and experience.
As reported by Nguoi Lao Dong Newspaper, yesterday (November 15), the United Nations Tourism Organization (UN Tourism) awarded the "Best Tourist Village" award in 2024 to Tra Que Vegetable Village (Hoi An City, Quang Nam Province).
Video: Tra Que Vegetable Village - Hoi An honored as the best tourist village in the world in 2024
The UN Tourism “Best Tourism Village” award was launched to highlight the role of tourism in protecting rural villages, including landscapes, knowledge systems, biodiversity and culture, and local activities including agriculture, forestry, livestock, fisheries and gastronomy. Villages selected for the award must demonstrate outstanding natural and cultural resources, and demonstrate innovative actions and a commitment to tourism development in line with the United Nations Sustainable Development Goals (SDGs).
Tra Que is a village with a history of more than 300 years. According to documents, in the beginning, the village grew many types of herbs, including a type of vegetable called Nhu Que, which has a strong cinnamon scent.
In the 19th century, King Gia Long had the opportunity to visit and enjoy the taste of vegetables here, so he named the village Tra Que. That name has been passed down and used until today.
Located about 3 km northeast of Hoi An ancient town, Tra Que village has the unique characteristics of a river island near the sea, surrounded by Co Co river and Tra Que lagoon, providing a mild climate and fertile soil, creating favorable conditions for local people to create and develop the traditional organic vegetable growing profession.
Currently, Tra Que village has 202 households participating in vegetable growing activities with 326 direct workers on 18 hectares of cultivated land, bringing in a stable source of income.
Along with the rapid development of tourism and service activities in Hoi An, especially the orientation of developing green tourism and sustainable tourism of the city; Tra Que village has applied the model of community-based tourism village, in which, the labor and production process of the people is linked with tourism and service activities to create unique and attractive tourism products, meeting the needs and tastes of customers.
Tra Que Village currently has 23 accommodation establishments, 16 restaurants and many additional services providing employment opportunities and direct benefits to people in the village and surrounding areas.
Hoi An City is currently implementing a tour guide activity at Tra Que Vegetable Village with far-reaching results.
In addition, many creative ideas of local people have also been applied and received attention from tourists such as: homestay accommodation service, program "A day as a Tra Que farmer", "Cooking class and enjoying vegetable village cuisine", "Resort and health recovery tourism"...
In April 2022, the vegetable growing profession in Tra Que was recognized by the Ministry of Culture, Sports and Tourism and included in the list of National Intangible Cultural Heritage, belonging to the category of folk knowledge and traditional handicrafts.
In Tra Que village, historical relics such as Cham stone well, Tho Than Temple, Ngu Hanh Temple, Nguyen Van Dien's Tomb, ... or Cau Bong worship ceremony along with customs, practices, beliefs, culinary culture are being preserved and promoted effectively, proving the long-standing development process of the village.
Hoi An City has issued many policies to support the economy, society and tourism development in Tra Que Vegetable Village. The policies focus on supporting: Developing craft villages, new production models, supporting capital, seeds... creating conditions for farmers to reproduce; Developing community tourism, promoting the image of craft village tourism as well as Tra Que vegetable products to contribute to local economic development; Developing technology, digital transformation, expanding sales channels and online payment methods...
In addition, the city pays special attention to investing in many essential infrastructure items such as parking lots, roads, reception houses, rest stops as well as opening training classes, improving tourism skills, foreign languages, and soft skills for people to improve the quality of service to tourists.
After evaluating more than 260 applications from 60 countries, UN Tourism recognized Tra Que Vegetable Village’s rich and outstanding natural and cultural resources, along with the village’s commitments and actions in accordance with the three main pillars of sustainable tourism development. At the recommendation of the Award Jury, UN Tourism officially recognized Tra Que Vegetable Village as one of UN Tourism’s Best Tourist Villages.
Foreign tourists enjoy the activities at Tra Que Vegetable Village
Hoi An students experience being farmers at Tra Que Vegetable Village
Source: https://nld.com.vn/co-gi-hap-dan-o-tra-que-quang-nam-lang-du-lich-tot-nhat-the-gioi-196241116100202504.htm
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