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Jenny Nguyen, 43, is the founder and owner of The Sports Bra (sports bar) in Portland, Oregon, USA.

Before 2022, Jenny Nguyen's The Sports Bra, a normal sports bar, nothing special or different from other bars of the same type of business, faced many difficulties. Facing the risk of having to close the bar, Jenny Nguyen thought that something needed to be done to change the situation.

Realizing that compared to other sports bars, hers had no advantage, so to get attention she needed to have something different.

After spending a long time hanging out at other sports bars, Jenny Nguyen realized that none of them showed sports or matches played by female athletes. This led her to a business idea that had never been seen anywhere else, which was to transform The Sports Bra into a space that prioritized women. That is, at her bar, the TV only showed matches played by female athletes and players.

When Jenny Nguyen started implementing this idea, many people discouraged her, saying that doing so would not only risk not attracting female customers, but could also lose male customers.

However, her motto is “you can fail and learn from those failures, but if you don't do it, you certainly won't succeed.”

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Sports Bra, which opened in April 2022, has attracted customers by showing only women's sports on TV.

She set about her plan, investing all her savings and borrowing money to renovate the bar and advertise.

Initially, to make customers know her, Jenny Nguyen invested a lot in advertising, from distributing flyers, social networks to the media. To attract customers, she offered attractive and valuable gifts for customers to experience. This made people curious and come to The Sports Bra.

Gradually, not only did Jenny Nguyen attract a large number of female customers, but many male customers also came to the bar. They said that The Sports Bra had good service, an impressive bar space, and reasonable prices. The sports for women that the bar focuses on are actually matches of female athletes that men can also watch.

Jenny Nguyen's bar gradually has a stable and growing source of customers. From June 2023 to early March 2024, the bar achieved a revenue of more than 1 million USD.

Thanks to her perseverance, efforts, and daring to think and do, this little girl has achieved success beyond her own expectations.

(According to CBC)