Hue ancient capital 'heats up' with tourism during the April 30 - May 1 holiday

Tourists visit the Hue Monuments Complex during the New Year 2025.

During the April 30 - May 1 holiday this year, Hue city is not only an ideal destination with its ancient beauty, but also the center of a series of cultural events and unique festivals within the framework of the Four Seasons Festival - National Tourism Year 2025. It is expected that the holiday will have about 150,000 visitors to Hue, bringing in about 300 billion VND in revenue for the locality.

Activate new festivals associated with heritage and traditional culture

Hue will be an attractive destination during the April 30 - May 1 holiday with many unique cultural, culinary and resort tourism activities, combining traditional and modern values ​​within the framework of the Four Seasons Festival - Hue National Tourism Year 2025, in which the highlights are the events: Exhibition "Tourism space, cultural heritage, scenic spots and traditional handicrafts of Vietnam" from April 27 to May 2 or the 45th General Assembly of the International Association of Francophone Mayors (AIMF), taking place from April 27 to 29. The events are clear evidence of Hue's cultural and diplomatic position on the regional map.

Hue is ranked as one of the 100 cities with the most attractive cuisine in the world. Promoting this strength, the event "Hue - Culinary Capital" (taking place from April 29 to May 2) gathers more than 68 booths from three regions of the country, displaying and performing delicious specialties, expected to attract more than 50,000 interested visitors. Visitors will better understand how to prepare and enjoy specialties: beef noodle soup, salted rice and many royal dishes, enjoy sculpture art, and display fruits. At the same time, thematic culinary tours, craft village tours combined with traditional cuisine are being tested by the Hue Tourism Department on this occasion to extend the length of stay and increase visitors' spending. These steps promise not to disappoint "taste lovers"; spreading the culinary culture associated with heritage and community; At the same time, it brings business opportunities to artisans, households and craft villages.

Away from the city center, visitors can choose to experience nature and heritage through trekking tours to explore Bach Ma National Park, conquer Ngu Binh peak, visit Do Quyen waterfall, explore Tam Giang lagoon by dugout canoe on peaceful rivers; along with heritage tours associated with Nguyen Dynasty tombs.

According to the Hue City Department of Tourism, after the holiday, Hue tourism maintained its heat with attractive programs within the framework of the Four Seasons Festival - National Tourism Year 2025 such as Buddha's Birthday Week, Vegetarian Food Festival, Duong No Village Festival, Hue Lotus Festival, Miss Vietnam Finals... The events not only carry the cultural identity of the Ancient Capital but also contribute to creating highlights to attract domestic and foreign tourists.

Chairman of Hue Tourism Association Dinh Manh Thang said that during Vu Lan festival, the association will participate in the Vegetarian Food Festival - a typical culinary feature of Hue, with the participation of many hotels and pagodas in the area. After the successful organization, the revenue from the festival will be given to the Vietnam Buddhist Sangha of Hue city for charity work.

Hue tourism in full swing

Not only relying on the attraction of events, the local tourism industry has proactively implemented many solutions to ensure service quality, security, safety and enhance the experience for tourists. Hue's accommodation system, especially high-end resorts and 3-star hotels and above, have carefully prepared human resources and facilities since the beginning of this year. 3-star hotels and above have achieved a room occupancy rate of over 85%; especially on April 30 and May 1, the occupancy rate is almost at maximum.

Ms. Chau Hoang Mai, CEO of Alba Hotel and Alba Spa Hue, said that with the advantage of the hot spring source at Alba Thanh Tan Resort, the facility promotes room packages combining health care, spa, dining, etc. to extend the length of stay and enhance the experience for visitors.

Adjusting the internship time of students at Universities and Colleges of Tourism in the area also creates double benefits. Enterprises have a team of human resources to support during peak times; meanwhile, students can practice and learn more effectively.

The Hue City Tourism Association and Travel Association have taken strategic steps by sending the National Tourism Year event plan and new tourism products to travel agencies nationwide. The purpose of the new tour products is to stimulate demand by combining transportation services, tour guides and added amenities instead of just reducing prices.

Hue City Tourism Association has made many plans to accompany the city in opening professional training courses, coordinating with businesses to expand tours, and promoting the European and Asian markets in nearby areas.

Chairman of the Hue City Tourism Association Dinh Manh Thang said that from September to the end of the year, Hue's tourism industry expects to "speed up" with the number of international visitors. The city is deploying two famtrip groups to Europe to promote and connect with markets in Italy, France, Switzerland, Poland, and Germany.

In order to ensure a safe, friendly and hospitable tourism environment, local authorities coordinate with relevant associations and accommodation and service businesses to strengthen security and order, environmental sanitation, food safety and hygiene, price control; organize attractive entertainment activities to meet the sightseeing and relaxation needs of local people and tourists.

The April 30 - May 1 holiday opens a vibrant tourist season for Hue, where every street, every dish and every smile of the people is a sincere invitation for visitors. With thorough preparation, a series of attractive events and a strong spirit of innovation, Hue is not only ready to welcome a large influx of visitors during this holiday, but also gradually affirms its role as a national tourism center in 2025, honoring the values ​​of heritage and unique culture, associated with innovation in the new era.

According to VNA

Source: https://baoangiang.com.vn/co-do-hue-nong-len-cung-du-lich-dip-nghi-le-30-4-1-5-a419515.html